Is your flashy website a Pontiac Fiero: looks cool, but a disaster in terms of performance? Find out why quality is more important than a flashy exterior and a lower price tag.
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With web technology continuing to develop at breakneck pace, the pressure is constant on ecommerce site owners to keep up with the industry’s market leaders.
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Ever walk into a door because you pushed instead of pulled? Find out the digital equivalent of how bad design can break user’s instinctive habits.
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The three most common split tests in conversion optimization are headlines, buttons, and forms. These are tried and true simple tests which you can conduct. But if you’re ready to take advantage of current design trends, new technologies, and more advanced coding language, read on to discover how to adapt your website and landing pages to the way in which modern users consume information.
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The most valuable lesson I’ve learned in growing as a web designer was to stop designing for myself. Some of you may scoff and say “No duh,” but honestly, to embrace this mentality is a tough job. A personal philosophy has been to avoid assumptions and base my designs on real data. Harder still was to stop my addiction to “Best of” gallery sites and to stop designing the “coolest” site. Cool won’t sell.
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Running an ecommerce website is a never-ending task. Start with these five tips to make your store convert more customers.
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One of the most exciting landscape shifts we see happening in search engine optimization and digital marketing is the realization that your digital presence is something to be built, maintained and managed.
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If you are lucky enough to bring someone to your website, the last thing you want is for them to run away scared by the winding labyrinth of information in front of them.
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A special Mother’s Day article about designing websites for women. Is your website female-friendly?
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In this first of a five-part series, I’ll be discussing what goes into making a successful ecommerce site, achieving success for both the users and the business.
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In this second piece of a five-part series, I’ll be discussing using what we learned about our ecommerce audience in Part 1 to create an impactful home page and maintain that first impression throughout the rest of the shopping experience.
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In this third piece of a five-part series, we’ll cover the searchability and categorization of your ecommerce site and how putting yourself in your customers’ shoes helps users find exactly what they’re looking for.
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In this fourth piece of a five-part series, we’ll look at the ecommerce product page itself and how the features on the page can lead to a more confident purchase.
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Or “Marketers are from Mars, Webmasters are from Venus.”
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Many people overlook the importance of website planning and developing an SEO strategy when beginning the process of redesigning their website. However, skipping this step is tantamount to picking out all of the furniture and interior décor for a room before a blueprint or floor plan had been created.
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