With web technology continuing to develop at breakneck pace, the pressure is constant on ecommerce site owners to keep up with the industry’s market leaders.
Read More
Ever walk into a door because you pushed instead of pulled? Find out the digital equivalent of how bad design can break user’s instinctive habits.
Read More
The three most common split tests in conversion optimization are headlines, buttons, and forms. These are tried and true simple tests which you can conduct. But if you’re ready to take advantage of current design trends, new technologies, and more advanced coding language, read on to discover how to adapt your website and landing pages to the way in which modern users consume information.
Read More
The most valuable lesson I’ve learned in growing as a web designer was to stop designing for myself. Some of you may scoff and say “No duh,” but honestly, to embrace this mentality is a tough job. A personal philosophy has been to avoid assumptions and base my designs on real data. Harder still was to stop my addiction to “Best of” gallery sites and to stop designing the “coolest” site. Cool won’t sell.
Read More
Running an ecommerce website is a never-ending task. Start with these five tips to make your store convert more customers.
Read More
One of the most exciting landscape shifts we see happening in search engine optimization and digital marketing is the realization that your digital presence is something to be built, maintained and managed.
Read More
If you are lucky enough to bring someone to your website, the last thing you want is for them to run away scared by the winding labyrinth of information in front of them.
Read More
A special Mother’s Day article about designing websites for women. Is your website female-friendly?
Read More
In this first of a five-part series, I’ll be discussing what goes into making a successful ecommerce site, achieving success for both the users and the business.
Read More
In this second piece of a five-part series, I’ll be discussing using what we learned about our ecommerce audience in Part 1 to create an impactful home page and maintain that first impression throughout the rest of the shopping experience.
Read More
In this third piece of a five-part series, we’ll cover the searchability and categorization of your ecommerce site and how putting yourself in your customers’ shoes helps users find exactly what they’re looking for.
Read More
In this fourth piece of a five-part series, we’ll look at the ecommerce product page itself and how the features on the page can lead to a more confident purchase.
Read More
Or “Marketers are from Mars, Webmasters are from Venus.”
Read More
Many people overlook the importance of website planning and developing an SEO strategy when beginning the process of redesigning their website. However, skipping this step is tantamount to picking out all of the furniture and interior décor for a room before a blueprint or floor plan had been created.
Read More
Shopping is the art of persuasion. Though there are many factors that influence how and what consumers buy; a great deal is decided by visual cues, the most significant being color. Your digital design should incorporate a meaningful choice of color in order to better persuade your potential customers.
Read More
