This one goes out to the women of the world who have long felt that most shoes don’t fit their feet. Get ready to find your new best friend.
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Let’s take a look at three very important concepts in website usability and how each one addresses common UX Myths: Affordance, Banner Blindness, and Click Depth.
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Check out this second installment in our “Ecommerce Features Your Customers Will Love” series.
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We highlight the importance of content in providing more value for today’s online customers and gaining a competitive edge in organic search rankings.
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Over a year ago, I wrote Designing Mobile Landing Pages and it was our most-read blog article in 2012. Let’s take a look at what’s happened over the past year in mobile design and how it affected my recommendations.
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Never redesign your website without understanding how users navigate your current one. Use existing analytics and behavioral data to funnel users precisely where you want them.
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An ecommerce website is a little like a house: one usually begins with a “starter”.
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Dated design trends may come to haunt you like yearbook photos of the past. Are you using the web design equivalent of shoulder pads, acid washed jeans, or teased bangs?
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Is your flashy website a Pontiac Fiero: looks cool, but a disaster in terms of performance? Find out why quality is more important than a flashy exterior and a lower price tag.
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With web technology continuing to develop at breakneck pace, the pressure is constant on ecommerce site owners to keep up with the industry’s market leaders.
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Ever walk into a door because you pushed instead of pulled? Find out the digital equivalent of how bad design can break user’s instinctive habits.
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The three most common split tests in conversion optimization are headlines, buttons, and forms. These are tried and true simple tests which you can conduct. But if you’re ready to take advantage of current design trends, new technologies, and more advanced coding language, read on to discover how to adapt your website and landing pages to the way in which modern users consume information.
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The most valuable lesson I’ve learned in growing as a web designer was to stop designing for myself. Some of you may scoff and say “No duh,” but honestly, to embrace this mentality is a tough job. A personal philosophy has been to avoid assumptions and base my designs on real data. Harder still was to stop my addiction to “Best of” gallery sites and to stop designing the “coolest” site. Cool won’t sell.
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Running an ecommerce website is a never-ending task. Start with these five tips to make your store convert more customers.
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One of the most exciting landscape shifts we see happening in search engine optimization and digital marketing is the realization that your digital presence is something to be built, maintained and managed.
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