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Color Theory and Landing Page Buttons

By Ren Feb 13th 2012 Websites

Shopping is the art of persuasion. Though there are many factors that influence how and what consumers buy; a great deal is decided by visual cues, the most significant being color. Your digital design should incorporate a meaningful choice of color in order to better persuade your potential customers.

4 Insights for Business about Mobile Devices from Google Anaytics

By Ren Jan 9th 2012 Websites

When January 1 rolled around this year, advertisers across the Internet declared that 2012 was the year of mobile.

Adpearance Gets its Creative On: Reflections from Bill DeRouchey’s “Designing with Opinion

By Anne Dec 19th 2011 Websites

Last Friday, a large crew from Adpearance made their way to Ziba to attend Creative Mornings, a monthly lecture series for creative types. We had the pleasure of listening to Bill DeRouchey discuss the importance of “Designing with OpinionLast Friday, a large crew from Adpearance made their way to Ziba to attend Creative Mornings, a monthly lecture series for creative types. We had the pleasure of listening to Bill DeRouchey discuss the importance of “Designing with Opinion

Top-5 Compelling Buttons for Landing Page Forms

By Ren Oct 20th 2011 Websites

If your landing page’s primary purpose is lead generation, then it’s likely you have a form on your page asking for user information, such as a name and contact information. Unfortunately, most people don’t give a second thought to the most crucial aspect of the form—the submit button.

Designing Mobile Landing Pages

By Ren Oct 11th 2011 Websites

Mobile usage is on the rise and if you’re not advertising to mobile users, you’re missing out on major opportunities. It’s undeniable that mobile usage has an unprecedented speed of adoption globally.