Digital Advertising Archives - Page 17 of 17 - Adpearance

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Digital Advertising

Social Media Advertising: The Total Cost Breakdown of a “Like”

By Laura Hemphill // February 26, 2013 // ,
Money can’t buy you love, but in the social media world it can buy you friends. We’re breaking down cost-per-click ads to calculate the lifetime...
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Designing Mobile Landing Pages REVISITED

By Ren Walker // January 7, 2013 // ,
Over a year ago, I wrote Designing Mobile Landing Pages and it was our most-read blog article in 2012. Let's take a look at what's...
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5 Things if You Did in 2002, You’d be Rich Right Now

By Admin User // July 23, 2012 // , ,
One of the most exciting landscape shifts we see happening in search engine optimization and digital marketing is the realization that your digital presence is...
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Highly Specific Keywords and Their Effect on Cost Per Click

By Calvin Mesman // July 9, 2012 // ,
There are endless opportunities to reach your target audiences with Paid Search Marketing. Broad match, phrase match, exact match – What does it all mean?...
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Relevant Keywords = Relevant Leads For Your Auto Dealership PPC Marketing

By Calvin Mesman // June 11, 2012 //
Competitive. Cut throat. Complicated. Sound like the sales on your dealership lot? Well, it turns out that these all too familiar terms can also be...
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Top-5 Compelling Buttons for Landing Page Forms

By Ren Walker // October 20, 2011 // ,
If your landing page’s primary purpose is lead generation, then it’s likely you have a form on your page asking for user information, such as...
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Designing Mobile Landing Pages

By Ren Walker // October 11, 2011 // , ,
Mobile usage is on the rise and if you’re not advertising to mobile users, you’re missing out on major opportunities. It’s undeniable that mobile usage...
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