Digital Advertising Archives - Page 3 of 18 - Adpearance

Digital Advertising

Drive New Business with Parts & Service Advertising

As vehicle inventory levels fluctuate, now is a great time to take advantage of fixed operations-related searches and drive net-new business to your dealership. Generate...
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Level-up CTV Conversion Tracking with User-level Visibility

Connected TV (CTV) has made TV advertising accessible for businesses of all sizes with the same targeting, tracking, and reporting benefits as digital advertising. Adpearance...
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Explore New YouTube Advertising Opportunities

The average shopper hit dozens of digital touchpoints before ultimately visiting a website to make a purchase. Round out your advertising strategy by featuring your...
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Benefits of Google Customer Match

As user privacy concerns lead browsers like Google to shift toward a cookieless world, leveraging your first-party data is more important than ever. Google Customer...
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Leveraging Conquest Advertising

Looking for more aggressive tactics to reach in-market shoppers? Use your competition’s audience to boost conversions for your business with conquest advertising. What is Conquest...
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Google Analytics vs Google Search Console

Search engine optimization (SEO) is a critical process for a website to rank organically and consistently bring in a large volume of high-quality traffic. Tools...
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Strategies for Paid and Organic Keyword Targeting

Ranking high on search engines for your target keywords is key to getting relevant users to your business’ website and making a conversion. There isn’t...
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4 Tips for Luxury Auto Advertising

Luxury car buyers operate differently than mass-market automotive shoppers, and your digital advertising tactics should reflect that. If you’re part of a luxury dealership, keep...
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Level Up Your Auto Advertising in 2023

Digital advertising is a vital tool to get your auto dealership in front of the right online users. As we head toward the new year,...
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Is Netflix Advertising Right for Your Business?

Last month Netflix joined the growing connected TV (CTV) advertising ecosystem when it debuted an ad-supported subscription tier. Operating in partnership with Microsoft advertising, the...
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