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Equipment

Leverage Machine Learning with Vehicle Ads on Performance Max

Drive more high-quality leads for your dealership by upgrading the efficiency and effectiveness of your Vehicle Ads with machine learning-powered Performance Max campaigns. Performance Max...
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Google Expands Vehicle Listings to New Industries

Google has expanded the types of vehicles American dealers can list through the Vehicle Listings beta program.  Introduced as Cars for Sale in 2021, the...
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7 Digital Marketing Strategies for Equipment Dealers to Leverage in 2022

Keep your heavy equipment business visible and digital advertising campaigns generating high-quality leads year-round with a successful SEO strategy. Here are seven paid and organic...
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Reaching the Right Powersports Shoppers with Smart Bidding

Generate more conversions at a lower cost for your powersports dealership by focusing on the users you want to reach instead of the keywords you...
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2021 Powersports Digital Advertising Holiday Playbook

The pandemic caused a whole lot more people to go outdoors last year, leading to an 18.4% increase in new model sales in 2020 with...
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Digital Advertising Tips for Powersports Dealers

Successful digital advertising for your powersports dealership is more than just great visuals and ad copy. It’s about creating an exceptional start-to-finish experience for the...
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7 Tips for Powersports Advertising During Inventory Shortages

High consumer demand paired with the global computer chip shortage has created low inventory challenges for businesses across industries. While it is hard to estimate...
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SEO Strategies for Powersports Dealers

Search engine optimization (SEO) is essential for your powersports dealership’s website to rank organically and bring in high-quality traffic. SEO is an investment in the...
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February Traffic & Paid Search Trends for Heavy Equipment Dealers

We’re closely monitoring website traffic and paid search trends for heavy equipment dealers. Check back monthly for updated data and insights.
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2021 Digital Advertising Playbook for Equipment Dealers

Online searches for heavy equipment are on the rise, especially as we head into a busy selling season. Take advantage of this seasonal increase in...
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