Tracking (Foureyes) Archives - Adpearance

Tracking (Foureyes)

3 Reasons High-quality Data Powers Digital Marketing

Are your digital marketing efforts consistently generating the right leads you need to drive sales? Understanding how to effectively collect and utilize high-quality data can...
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Understanding the ROI of Your Digital Marketing Channels

Businesses have access to more marketing data than ever before. It’s easy to get caught up in the numbers — comparing every data point at...
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How (and Why) to Combine Marketing Reports with Sales Data

Are your leads pacing to hit your number this month? Are you advertising enough—or too much—to make your goal? Success means sales, and your reporting...
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Predicting the Future in Heavy Equipment Sales

If there’s one thing 2020 has taught us, it’s that predicting the future is tough. But it’s expected in sales that you are delivering sales...
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The Car Dealer’s Dos and Don’ts of Personalization in Sales

If canned responses and autoresponder bots are what you think of when you think personalization, you’re missing out on technology and solutions that can make...
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Digital Sales Management Questions Car Dealers Should be Asking

You know sales. You understand the auto industry. But if you're feeling the need for new ways of thinking about classic problems, here are the...
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Automotive and the Amazonification of Everything

Every piece of software I’ve ever designed is built around my belief in the resiliency of the middleman. Here's why this belief is central to...
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Ecommerce Lessons for Automotive

What can car dealers learn from online retailers? Here are three big takeaways from ecommerce marketing that can be applied to automotive.
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2019 Digital Marketing Trends for Auto Dealers

2019 is here. Are there big changes ahead for automotive marketing? Or should auto dealers stay the course?
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Automotive Benchmarks for a Successful 2019

The beginning of a new year is a great time to review your sales performance against new industry benchmarks for the coming year.
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