Designing Mobile-Friendly Landing Pages

Across our 1,000+ clients, we see that on average 72% of traffic from digital advertising comes from mobile users. That’s up significantly from the 5-20% we saw in 2011. To convert these visitors into leads, the big question to ask yourself is what you’re doing to either engage or lose them. Think specifically about the needs of mobile users and make sure the landing pages they’re entering your website on are designed for mobile conversions with these six tips.

6 Tips for Designing for Mobile-Friendliness

OPTIMIZE FOR MOBILE

Make sure your landing pages load quickly and are responsive to different screen sizes. Keep key details like contact information above the fold to reduce scrolling. Add mobile-friendly features such as click-to-call phone numbers and integration with Google Maps to easily pull up directions. On average, we see that 72% of traffic from digital advertising comes from mobile users.

PRIORITIZE KEY DETAILS

When it comes to mobile, simplicity is key. The average session on a mobile device is 72 seconds and real estate above the fold is greatly reduced, meaning landing pages have a greater need for simplicity and to-the-point content. Make sure every word and every image has a purpose. Use targeted, succinct copy to share information quickly.

FIT CONTENT TO SIZE

Each landing page on your site should be responsive to the dimensions of a cell phone or tablet without unnecessary pinching or zooming. Adjust your width so that content and images will always fit the screen, no matter the size or orientation of the device.

THINK TWICE ABOUT LARGE IMAGES

Use images when necessary, on inventory pages or similar, but for other landing pages, don’t waste precious space on large files that will take extra time to load. And be sure to optimize the image files to the smallest size possible without losing quality.

MAKE FULL USE OF YOUR CTAs

For mobile users who land on your website, think about calls-to-action that are easy to execute on a mobile device. Buttons should be large enough for thumbs and telephone numbers should be click-to-call. You can also make sure a user’s nearest location is clearly called out with a phone-friendly option to pull up directions.

TEST, TEST, AND TEST AGAIN

Use your own cell phone to spend some time on your site. Is it easy to navigate? Do you find yourself scrolling multiple times before you find what you’re looking for? Are CTAs easy to locate? Are forms correctly sized and simple to complete? Experiencing your website as a mobile customer can help you spot pain points and further improvements you can make to engage and convert users.

Let’s Get Started

Built specifically for the needs of your business, Adpearance websites include clear calls-to-action, smart landing pages, and mobile-optimized templates to help you compete and sell. If you’re interested in a coordinated website and digital advertising strategy that showcases your business and converts more leads, we’d love to talk. Reach out to learn more.