Digital Marketing Traffic & Trends for Automotive – August
We’re closely monitoring website traffic and paid search trends for auto dealerships. Check back for updated data and insights.
The insights below were updated on August 20, 2020. Please check back monthly for new data and insights. Previous months can be found here: April | May | June | July
Automotive Website Traffic Trends
August Insights
- We’re happy to report increases across the board this month, with natural traffic sessions even exceeding pre-COVID figures on a consistent basis.
- Overall website sessions have increased over the last 14 days (+1.2% vs previous period), and are up (+5.6%) in the last 30 days vs previous period.
- Natural website sessions have marginally increased over the last 14 days (+0.5% vs previous period), and are still up (+4.4%) in the last 30 days vs previous period.
- Paid search traffic is up over the last 14 days (+4.1% vs previous period). Over the last 30 days, paid sessions are up by (+11.1%) vs previous period.
View the interactive website trends dashboard.
Automotive Digital Advertising Trends
August Insights
- Market presence has increased over the last 14 days. Spend is up (+4.4%) vs previous period and impressions are up (+1.3%) vs previous period. Looking over the last 30 days, spend and impressions are down marginally by (-4.9%) and (-0.4%) respectively vs previous period.
- Cost-per-click metrics remain low. CPC has increased (+3.1%) over the last 14 days vs previous period, but is down (-1.0%) over the last 30 days vs previous period.
- Click-through-rates have remained constant over the last 14 days (+0.4% vs previous period) and still remain near all-time highs.
- Unique lead action rate has decreased over the last 14 days vs previous period by (-6.3%), but has increased by (+3.2%) over the last 30 days vs previous period.
- Cost/unique lead action has increased over the last 14 days by (+14.7%) vs previous period, but is down by (-4.7%) over the last 30 days vs previous period.
- Conversion data is still populating; in reality, this number will show a greater decrease by this time next week.
View the interactive digital advertising trends dashboard.
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Adpearance is the digital marketing company obsessed with generating quality leads. Our solutions combine cutting-edge technology, premium tracking, and an expert team to transform business results.
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