Learn more about how content marketing, social media, and search engine optimization can boost your ecommerce revenue.
When you think of digital marketing and ecommerce, you probably think of pay-per-click ads and abandoned shopping cart emails. Those are certainly effective ways to reach your potential buyer, but if that’s all you’re doing, you are missing out. Inbound marketing can help your business reach the shopper who knows an ad when they see one and avoids them like the plague. These potential customers are turned off by the hard sell. The purpose of an inbound marketing strategy is to create valuable content that draws customers directly to you and encourages them to opt in. Here are the some of the ways inbound marketing can boost your eommerce revenue.
Search Engine Optimization
According to Adweek.com, 81% of shoppers begin the purchase process with an online search. That means, for the majority of products, that sale is up for grabs. By conducting thorough keyword research, you can identify exactly what your potential customers are searching for and optimize your website for those queries.
Developing content that your target market will find valuable is one of the ways you can establish your brand as a thought leader and industry expert. The type of content you produce can vary from white papers to blogs or even videos. While content types often vary by industry, what matters most is that you provide high quality and engaging information that your customer is searching for and will hopefully share. As a bonus, Google loves fresh content and will rank active, engaging websites accordingly.
A study by Forbes found 81% of respondents admitted that recommendations and posts from family and friends directly impacted their buying decisions, while 78% of respondents said that social media posts from companies influenced their buying decisions. People can feel safer making a purchase when they know others have made similar decisions. In addition to reaching new potential customers, social media is a great way for ecommerce businesses to engage with existing customers. By maintaining a positive relationship and frequent touchpoints on social media, these existing customers can become brand advocates for you. And, more often than not, happy customers become repeat customers.
At Adpearance, we can help your ecommerce business develop and implement a comprehensive digital marketing strategy using both paid ads and inbound marketing to reach all of your potential customers. Contact us to learn more about our full-service capabilities and experience with ecommerce marketing.