January Traffic & Paid Search Trends for Heavy Equipment Dealers
We’re closely monitoring website traffic and paid search trends for heavy equipment dealers. Check back monthly for updated data and insights.
The insights below were updated on January 22, 2020. Please check back monthly for new data and insights. The previous three months can be found here: October | November | December
Heavy Equipment Website Traffic Trends
January Insights
- Overall website traffic is up (+2.6%) vs previous 30 days. This increase was driven primarily by increases in organic (+8.8%) and paid (+5.9%) traffic.
- Email also observed a pretty significant increase over the previous period (+19.9%).
- Along with sessions, website engagement (pageviews/dealer) is up across all channels by (+4.5%) vs previous 30 days.
View the interactive website trends dashboard.
Heavy Equipment Digital Advertising Trends
January Insights
- Market opportunity for equipment dealers has increased (+46.72%) over the last 14 days and increased (+12.2%) over the last 30 days.
- Actual dealer impressions are up (+16.5%) in the past 14 days and up (+11.0%) in the past 30 days.
- Lead action rate per dealer is up (+14.2%) over the past 14 days, and still remains at near all-time highs across our client base.
- Lead action cost per dealer has observed increases, over the past 30 days (+12.6%), but still remains at near all-time lows.
View the interactive digital advertising trends dashboard.
About the Author
Adpearance is the digital marketing company obsessed with generating quality leads. Our solutions combine cutting-edge technology, premium tracking, and an expert team to transform business results.
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