This one goes out to the women of the world who have long felt that most shoes don’t fit their feet. Get ready to find your new best friend.
We partnered with Munro American to not only redesign their website, but also to craft a unique and easy-to-use shopping experience that would cater to their users and provide women with a fun way to fill up their dream shoe closet.
Moving from a website that merely showcases shoes to one that allows users to purchase them is a big step, especially for a manufacturer.
The Fundamental Challenge
Munro Shoes are available throughout the country at retail outlets and on other ecommerce websites. The challenge of this project was to build a site that will draw users into the shopping experience and keep them coming back above all other options readily available to them.
Provide users with a shopping experience that removes all obstacles to purchase.
We accomplished this by being as transparent as possible with users and giving them as much information as we could. For example, shoe availability is shown immediately on the product pages.
Not only do we show users which colors, sizes, and widths are out of stock, we also provide them with an alternate path for purchase. By entering in their zipcode, users can see which Munro retailers have received stock of that specific shoe in the color, size, and width in the past 45 days.
Another barrier to purchase online is that some users want someone to help them find the right pair of shoes. To avoid this obstacle on the site, we created a variety of ways to find the right shoes for you. On the homepage, users can quickly scan through the most popular shoes or find their pair by searching only in their size.
This is a great first step to get users browsing shoes but not feeling overwhelmed by the process. On the product page, we have a place for users to write reviews of the shoes to help other shoppers as well as ask questions of Munro Customer Service and other users who may have purchased the shoes before.
Create a unique experience that will draw users back to the site for future purchases.
Users who purchase shoes on Munro’s website and sign up for an account are in for a bit of a treat. Instead of sticking with the generic account setup for an ecommerce site, Munro expanded a user’s order history into a visually engaging and dynamic user experience.
Your “Munro Closet” is a unique way to view your order history and visualize your “dream closet” by adding shoes to your wishlist. There are many other ideas in store for the closet, including small treats and prizes as the site progresses.
In addition to your Closet, Munro users with an account get to join the rewards program. Every pair of shoes you buy earns you points. Once you have earned enough points, you can use them to purchase your next pair of shoes.
Watch how users interact with the site through purchase patterns and analytics to continue enhancing the site.
As people being shopping on the site and interacting with it, the data will tell us a lot about where people are spending their time, how they are engaging, and where the site should grow. Ecommerce websites should be treated as living, breathing entities that require a great deal of attention and care to ensure they continue to perform at their peak.
For a more robust tour of the new Munro American site, or to satisfy your shoe shopping needs, visit munroshoes.com.