November Traffic & Paid Search Trends for Auto Dealers - Adpearance

November Traffic & Paid Search Trends for Auto Dealers

To help you understand the competitive landscape, we’re closely monitoring website traffic and paid search trends for hundreds of auto dealerships. Check back monthly for updated data and insights.

The insights below were updated on November 18, 2020. Please check back monthly for new data and insights. Previous months can be found here: April | May | June | July | August | September | October

Automotive Website Traffic Trends

November Insights

  • Overall website sessions have increased over the last 14 days (+2.8% vs previous period), and are down marginally (-0.3%) in the last 30 days vs previous period.
  • Natural website sessions have increased over the last 14 days (+2.2% vs previous period), and are down marginally (-1.0%) in the last 30 days vs previous period. 
  • Paid search traffic is up over the last 14 days (+4.8% vs previous period). But over the last 30 days, paid sessions are down by (-5.2%) vs previous period. 

View the interactive website trends dashboard.

Automotive Digital Advertising Trends

November Insights

  • Market presence has increased over the last 14 days. Spend is up (+9.9%) vs previous period and impressions are up (+6.6%) vs previous period. Looking over the last 30 days, spend is up 5.3% and impressions are down -=3.7% vs previous period.
  • Cost-per-click metrics remain low. CPC has increased (+3.8%) over the last 14 days vs previous period, and is down (-0.7%) over the last 30 days vs previous period.
  • Click-through-rates have decreased over the last 14 days (-2.9% vs previous period) and still remain near all-time highs.
  • Unique lead action rate has decreased over the last 14 days vs previous period by (-7.3%), and has decreased by (-3.6%) over the last 30 days vs previous period.
  • Cost/unique lead action has increased over the last 14 days by (+9.2%) vs previous period, and is flat (0.0%) over the last 30 days vs previous period.
  • Conversion data is still populating; in reality, this number will show a lower increase by this time next week.

View the interactive digital advertising trends dashboard.

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About the Author

Calvin Mesman

With a data-driven mind and passion for doing things the right way, Calvin is the architect of the Adpearance service offering. He oversees both the technical and client-facing teams responsible for delivering seamless digital advertising, SEO, and social media efforts.

Adpearance is the digital marketing company obsessed with generating quality leads. Our solutions combine cutting-edge technology, premium tracking, and an expert team to transform business results.

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