October Traffic & Paid Search Trends for Auto Dealers

The insights below were updated on October 20, 2020. Please check back monthly for new data and insights. Previous months can be found here: April | May | June | July | August | September

Automotive Website Traffic Trends

October Insights

• Overall website sessions have marginally decreased over the last 14 days (-0.2% vs previous period), and are down (-3.6%) in the last 30 days vs previous period.
• Natural website sessions have marginally decreased over the last 14 days (-0.2% vs previous period), and are down (-4.6%) in the last 30 days vs previous period. 
• Paid search traffic is down over the last 14 days (-5.2% vs previous period). But over the last 30 days, paid sessions are down only by (-2.4%) vs previous period.

View the interactive website trends dashboard.

Automotive Digital Advertising Trends

October Insights

• Market presence has decreased over the last 14 days. Spend is down (-10.5%) vs previous period and impressions are down (-18.5%) vs previous period. Though looking over the last 30 days, spend and impressions are down only marginally by (-2.1%) and (-5.1%) respectively vs previous period.
• Cost-per-click metrics remain low. CPC has increased (+1.3%) over the last 14 days vs previous period, and is up (+4.5%) over the last 30 days vs previous period.
• Click-through-rates have increased over the last 14 days (+7.2% vs previous period) and still remain near all-time highs.
• Unique lead action rate has decreased over the last 14 days vs previous period by (-2.1%), and has decreased by (-2.2%) over the last 30 days vs previous period.
• Cost/unique lead action has increased over the last 14 days by (+5.9%) vs previous period, and is up by (+8.9%) over the last 30 days vs previous period.
  • Conversion data is still populating; in reality, this number will show a lower increase by this time next week.

View the interactive digital advertising trends dashboard.