To help you understand the competitive landscape, we’re closely monitoring website traffic and paid search trends for more than 700 auto dealerships. Check back monthly for updated data and insights.
The insights below were updated on October 20, 2020. Please check back monthly for new data and insights. Previous months can be found here: April | May | June | July | August | September
Automotive Website Traffic Trends
October Insights
- Overall website sessions have marginally decreased over the last 14 days (-0.2% vs previous period), and are down (-3.6%) in the last 30 days vs previous period.
- Natural website sessions have marginally decreased over the last 14 days (-0.2% vs previous period), and are down (-4.6%) in the last 30 days vs previous period.
- Paid search traffic is down over the last 14 days (-5.2% vs previous period). But over the last 30 days, paid sessions are down only by (-2.4%) vs previous period.
View the interactive website trends dashboard.
Automotive Digital Advertising Trends
October Insights
- Market presence has decreased over the last 14 days. Spend is down (-10.5%) vs previous period and impressions are down (-18.5%) vs previous period. Though looking over the last 30 days, spend and impressions are down only marginally by (-2.1%) and (-5.1%) respectively vs previous period.
- Cost-per-click metrics remain low. CPC has increased (+1.3%) over the last 14 days vs previous period, and is up (+4.5%) over the last 30 days vs previous period.
- Click-through-rates have increased over the last 14 days (+7.2% vs previous period) and still remain near all-time highs.
- Unique lead action rate has decreased over the last 14 days vs previous period by (-2.1%), and has decreased by (-2.2%) over the last 30 days vs previous period.
- Cost/unique lead action has increased over the last 14 days by (+5.9%) vs previous period, and is up by (+8.9%) over the last 30 days vs previous period.
- Conversion data is still populating; in reality, this number will show a lower increase by this time next week.
View the interactive digital advertising trends dashboard.
