We’re closely monitoring website traffic and paid search trends for heavy equipment dealers. Check back monthly for updated data and insights.
The insights below were updated on October 20, 2020. Please check back monthly for new data and insights. Previous months can be found here: April | May | June | July | August | September
Heavy Equipment Website Traffic Trends
October Insights
- Overall website traffic is up (+10.7%) vs previous 30 days. Most channels observed an increase in traffic aside from decreases in paid traffic (-11.6% vs previous 30 days), display traffic (-0.7% vs previous 30 days), “other” traffic (-33.7% vs previous 30 days) and email traffic (-20.5% vs. previous 30 days).
- The primary traffic driver, organic search, observed a (+35.2%) increase vs previous 30 days.
- Along with sessions, website engagement (pageviews/dealer) is up across all channels by (+19.8%) vs previous 30 days.
View the interactive website trends dashboard.
Heavy Equipment Digital Advertising Trends
October Insights
- Market opportunity for equipment dealers has decreased (-2.4%) over the last 14 days and (-4.0%) over the last 30 days.
- Actual dealer impressions are down (-10.2%) in the past 30 days and up (+4.8%) in the past 14 days.
- Lead action rate per dealer is up marginally (+0.4%) over the past 30 days, but has seen decreases in the last 14 days (-2.0%).
- Lead action cost per dealer has observed marginal decreases, which is positive, over the past 30 days (-1.5%) and still remains at all-time lows.
View the interactive digital advertising trends dashboard.
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