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Digital Strategies Straight from the Nerdherd

Improving Online Trust Indicators for Your Law Firm

If you need more prospective clients than what referrals produce, you can cultivate prospective clients online using your digital presence. To do that well, it’s...
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Understanding the ROI of Your Digital Marketing Channels

Businesses have access to more marketing data than ever before. It’s easy to get caught up in the numbers — comparing every data point at...
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Preparing Your Digital Advertising for Sales Events

Get more from your marketing dollars with a sales event strategy that targets low-funnel shoppers to capture high-quality leads. Learn which advertising channels and campaigns...
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AI and Digital Advertising

The incorporation of AI into our professional and personal lives is becoming unavoidable. Ad platforms are investing heavily in automation and machine learning, heralding the...
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Lead-generation Strategies for Your High-demand Seasons

Demand for your business’s goods and services can ebb and flow throughout the year. Make the most of your high-demand seasons with a lead-generation strategy...
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Assess Your Online Performance with a Free Digital Analysis

Buyers are shopping online now more than ever, and it can feel challenging to evaluate what digital solutions to prioritize in your marketing mix to...
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The 2023 Facebook Ads Guide for Auto Dealers

Facebook has seemingly endless options for advertising — but not all ad types drive the performance your dealership needs. Generate more high-quality, low-funnel leads for...
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Webinar: Level Up Your Digital Advertising with Google

Adpearance recently hosted a webinar to share how you can utilize Google Ads to get your business in front of the right customers online. Watch...
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Effective Advertising Strategies for Electric Vehicles

Electric vehicle (EV) sales grew by 66% year-over-year in Q1 2023 as consumer demand for more sustainable vehicles increases and federal tax credits incentivize shoppers....
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What Does AI-powered Bing Chat Mean for Your Business?

It feels like a new AI tool is launching daily, and Microsoft is including itself in the conversation with Bing Chat. Leveraging the same technology...
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