Digital Marketing Blog | Adpearance | Strategies Straight From the Team

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Digital Strategies Straight from the Nerdherd

Should Businesses Abandon Facebook and Twitter?

It seems like all smart businesses use multiple forms of social media - whether it's Facebook, Twitter, LinkedIn, Pinterest or Google+. But what is the...
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Color Theory and Landing Page Buttons

Shopping is the art of persuasion. Though there are many factors that influence how and what consumers buy; a great deal is decided by visual...
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4 Insights for Business about Mobile Devices from Google Anaytics

When January 1 rolled around this year, advertisers across the Internet declared that 2012 was the year of mobile.
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Happy Holidays From Adpearance!

Seasons greetings to everyone! The staff at Adpearance would like to wish all our clients, friends and family a very happy holidays!
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Adpearance Gets its Creative On: Reflections from Bill DeRouchey’s “Designing with Opinion

Last Friday, a large crew from Adpearance made their way to Ziba to attend Creative Mornings, a monthly lecture series for creative types. We had...
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Happy Halloween!

Halloween is in full effect here at Adpearance!
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Top-5 Compelling Buttons for Landing Page Forms

If your landing page’s primary purpose is lead generation, then it’s likely you have a form on your page asking for user information, such as...
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Designing Mobile Landing Pages

Mobile usage is on the rise and if you’re not advertising to mobile users, you’re missing out on major opportunities. It’s undeniable that mobile usage...
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