Branding through traditional media has always felt like a catch-22—required for business success, but with so much wasted spend. Personalized commercial opportunities now available for digital branding change the numbers so you can be more efficient, get in front of the right audience, and deliver better messages.
For too long, branding budgets have felt bloated. When I talk to auto dealers who spend $50k, $60k, $100k a month on some combination of TV, radio, print, and billboards for their branding, I wonder if it’s money well spent.
Don’t get me wrong: Branding is the lifeblood of our clients, especially in auto. But due to the limitations inherent in traditional channels, you are forced to go broad and pay for all the eyes in the market. And with that comes so much wasted spend on audiences who aren’t interested in buying cars.
For years that voice of efficiency in my mind has wondered, “Is it really worth it? Surely there’s a way for businesses to get more for their money.”
Finally, there’s a better option.
Partially because consumers are cutting the cord in record numbers and partially due to some changes in how Google is using data, digital branding is now a functioning reality for businesses. And more than just being cheaper, it’s better.
With digital branding, you no longer pay for the eyes of all America or everyone in your market. Instead, you pay for access to only those potential buyers who are actively looking to buy a car. And, you know more about them, right down to the type or make of the car they want to buy.
Improve your advertising effectiveness with personalized commercials.
So now your advertising dollar gets you in front of potential buyers AND you know what they want to buy. What’s your best brand creative strategy? It’s personalized commercials.
Think about it. If you want to buy a Jeep Cherokee, will your ears perk up more when you hear “Aaron’s Auto Mall” or “The city’s largest selection of Jeep Cherokees”?
At Adpearance, we want to make commercial variations affordable to keep efficiency and your ROI high. Our new, personalized commercial platform allows us to create dozens of commercial permutations from a single native shoot or by leveraging manufacturer assets.
- Each permutation is customized for a specific buyer type.
- Each permutation stays true to the tone and messaging of your brand.
- Every personalized commercial gives you a greater opportunity to capture interest and market share.
For clients who don’t have any visual assets, our team works with you to get your message dialed, uncover assets, and get iterating. So that even if you’re starting with nothing, you can be advertising quickly and professionally.
Join the world of efficient branding with personalized commercials.
If you’ve been frustrated with traditional branding options and are curious to explore better alternatives, request a free Brand Opportunity Report. Our team will look at your market, your current brand popularity score, and how you perform against your competitors.
Armed with those insights, I think you’ll agree that this is the time to improve advertising effectiveness and stop wasting ad spend on people who will never buy. Get your brand on the consideration set for less with digital branding solutions from Adpearance. Start with your free Brand Opportunity Report today.