Sustainable Social Media Management for Your Business
Social media is a vital part of the digital ecosystem that customers interact and engage with before making a purchase. Create brand awareness for your business with a social media management strategy that fits your needs and goals.
1. Set Long and Short-Term Goals
Consider what you want to accomplish with your social media presence and the time you can regularly dedicate to social media management. Once you understand your needs and bandwidth, set goals with defined metrics for success. You can set long-term goals to grow your overall audience and engagement while executing short-term goals around event and incentive promotions. Committing to realistic goals for your business is key to your success
2. Leverage the Platforms that Support Your Goals
Keeping your goals in mind, identify the platforms that will help you achieve them. What social media platforms have user demographics that best align with your target audience? What platforms support post types that will best feature your products or services? No matter which social media platforms you choose, they should reflect your brand’s current look and feel with up-to-date profile and background images, account bios, contact information, and links.
3. Plan Your Social Media Calendar
Now that you know what platforms you want to be active on, it’s time to develop your social media calendar. Your calendar is the foundation of your social media presence, detailing what topics you want to talk about, on what platforms, with what assets, and at what time.
4. Engage with Your Audience
Building a successful social media presence requires creating posts with engaging copy paired with eye-catching visuals. Brainstorm the topics that are most important to your customers and local community that are relevant for your business to talk about. Think about the visuals you want to include in your posts, such as images, videos, GIFs, graphics, and animations.
It is meaningful and valuable to share the partners and relationships important to your business. Doing so can build your trustworthiness and expose you and your connections to a broader audience.
5. Connect with Your Community
Utilize what you already know about your local community to write posts that speak to residents and specifically mention the name of your county and city. Create timely posts about the events, interests, and traditions unique to your area. And don’t be afraid to be nimble and post on exciting and spontaneous local moments, like a high school football championship.
Introduce your team with staff features, share your ties to the community and reflect on how you give back. Highlight your customers by showcasing their sweet spa setups and share customer testimonials to boost organic growth. Build your local digital connections by following and engaging with the local businesses and organizations your dealership interacts with in real life.
6. Keep an Eye On Your Comment Sections
A critical part of engaging with your audience is paying attention to comments — positive or negative. Promptly answer questions and clarify any confusion. If someone has a claim you want to follow up on, respond through a comment but quickly direct the conversation offline to a method of communication that can better address their concerns. Report spam and inappropriate comments, but don’t confront commenters or delete negative comments — it often causes more harm than good.
7. Use the Right Tools to Execute
Set yourself up for success with tools that can automate and streamline your social media strategy. You don’t need to be a professional graphic designer to create great visuals. Accessible design platforms like Canva are a great way to create high-quality assets that meet your brand guidelines without the training necessary to operate Photoshop.
Being online and available to publish every post live simply isn’t realistic or worthwhile. Seamlessly publish your social media posts at any time of the day with a scheduling tool like HeyOrca, Hootsuite, or Sprout Social.
8. Report Your Success
Understand which posts are a success, what isn’t being received as you had hoped, or anomalies by tracking the metrics that support your business goals. Take the lessons learned from your previous social media calendar cycle to inform your strategy for the next cycle.
Looking for a Partner?
Adpearance is here to help apply your brand voice to your social media accounts to reach and convert more of your target customers! Get the ball rolling with a free digital analysis to learn how your digital presence measures up against the competition and receive a custom plan for action.
About the Author
Adpearance is the digital marketing company obsessed with generating quality leads. Our solutions combine cutting-edge technology, premium tracking, and an expert team to transform business results.
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