The Benefits of Changing Advertising Providers
You may have heard of a weak transition period when switching from one digital advertising provider to another. Don’t let fear of a transition period keep you from finding the right advertising provider for your business. Businesses who enroll with Adpearance see a 26.3% increase in website conversion rates on average, period over period, compared to their previous provider’s efforts.
Understanding Your Business
Before the enrollment process even begins, our digital strategists will dig into your business’s online presence as a part of our free digital analysis. We’ll take you through our custom assessment and action plan for your business, providing insights about where your business stands in the competitive landscape and tips for targeting, optimizing, and getting the best ROI from your digital marketing.
We develop more than a simple baseline of your current digital advertising efforts. During the enrollment process, we dive deeper to understand everything you’re doing today, in addition to the pain points we have identified in the digital analysis, so that we not only understand what is and isn’t working but also any frustrations you may be experiencing.
The Performance Difference
Take advantage of our data and experience. Adpearance has built thousands of advertising accounts for our clients and has developed our own unique account settings that we deploy out of the gate for the benefit of our clients. Businesses who enroll with Adpearance see a 14.8% increase in website engagement on average, period over period, compared to their previous provider’s efforts. Don’t worry about transferring your established quality score and click-through rate, Google will reset the data in your new account quite fast and Adpearance accounts receive top-tier scores.
We have been seeing amazing results including a 6% lower cost per click, a 37% increase in conversions, and a 34% lower cost per lead for clients across industries who have switched to a new Smart Bidding strategy. As a part of the enrollment process, new clients are put on a manual bidding, cost-per-click strategy for the first 30 days to gain the conversion data that the AI needs its machine learning. But even our manual strategy outperforms the competition, so your business’s advertising performance will level up when you enroll, and then level up again after 30 days when switched to a Smart Bidding strategy.
Adpearance takes pride in close communication with our clients. Once you enroll, your business will be assigned a dedicated digital strategist who will be in contact with you early and often about the performance we are seeing to make sure that you’re getting off on the right foot. We keep a close eye on your accounts so if there are any issues, we can adjust and resolve the problem quickly.
Are you ready for a digital advertising partner who connects ads to sales, prioritizes performance, and makes it easy for you? Get the ball rolling with a free, 45-minute digital analysis to help understand the competitive landscape. Reach out to learn more.
About the Author
Adpearance is the digital marketing company obsessed with generating quality leads. Our solutions combine cutting-edge technology, premium tracking, and an expert team to transform business results.
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