To help your dealership stand out in the crowd online, Adpearance offers a unique, comprehensive approach to Digital Automotive Marketing.
The automotive industry is a notoriously competitive, highly scrutinized sector with a results-driven business model and passion for success. With thousands of choices facing customers looking to buy a car and endless decisions to be made regarding make, model, trim, color, price, interior options, and more, effective digital advertising can guarantee that your dealership stands out in the online world.
According to a recent study by Lab42, 83% of customers shopping for a new car research it online before buying offline, and advertising your dealership on relevant search queries for interested buyers in your area will allow you to more effectively convert these customers from browsers to buyers.
One of the biggest advantages with digital advertising is the ability to quickly adjust and pivot the ads and targeting to fit your immediate needs, while also continuing to strategize for the future. However, this flexibility means that campaigns require constant attention. Active monitoring and management is required to track account details, trends, data, and improvement. Creating an optimum blend of the many aspects of Digital Advertising is crucial to achieve real results and see higher conversion rates, increased traffic, and ultimately higher sales numbers. This balance cannot be struck without proper foresight, strategy, implementation, and evaluation; essentially, real people using real data.
There are a few basic, yet key aspects to executing a successful automotive Digital Advertising strategy and making your dealership stand out in the online market:
Relevant & Custom Ad Text
Leave cookie cutter ads in your rear-view mirror. Customers are looking for custom ads that are relevant to their search queries, and that’s just what you should deliver. Create custom ads (like the example shown below) that appeal to the customer by echoing the exact keywords they searched for, providing appealing pricing points and inventory numbers, and including clear calls to action.
Getting the most out of your advertising dollars is crucial for a successful marketing strategy. By carefully honing in on the most productive geographic locations and marrying sales data and click-tracking, you can strategically serve ads to local customers who are most likely to convert on your site and at your dealership.
Expert Campaign Management
At Adpearance, our team of Google AdWords certified Digital Advertising experts will build, monitor, manage, and adjust your dealership’s campaigns to continually achieve success. Not only will you have a team of experts on your side, but you will have an assigned Account Director to partner with to build out your Digital Marketing strategy and help your dealership see both online and offline results.
Real-time Data and Reporting
Transparency is at the heart of Adpearance’s services. We believe that you should have full access to your campaign information, phone call statistics, and form submissions at any given time.
In addition to custom tracking and analytics reports, our Foureyes reporting system allows clients to log in and see all of their information on one easy-to-use platform. This unparalleled access to real-time campaign data allows you to see directly into your Digital Advertising efforts and guarantees transparency.
With ad copy and geotargeting options specifically crafted for your dealership’s unique market, you will be able to deliver a high-quality, highly relevant advertisement to each potential customer, significantly improving both the customer’s experience and the dealership’s return on investment. With expertly trained Marketing Specialists and Account Directors working tirelessly to strategize, adjust, improve, and elevate your digital marketing, your digital advertising efforts will be carefully tended to for utmost efficiency and quality. By forming strong relationships with real people creating custom strategies based on real data to deliver real results, let Adpearance help your dealership grow and thrive online.