Top-5 Compelling Buttons for Landing Page Forms - Adpearance

Top-5 Compelling Buttons for Landing Page Forms

If your landing page’s primary purpose is lead generation, then it’s likely you have a form on your page asking for user information, such as a name and contact information. Unfortunately, most people don’t give a second thought to the most crucial aspect of the form—the submit button.

The default value for a form button is the word “Submit.” Just because it’s the default value and in common use doesn’t mean it’s a good choice for you.

“Submit” is a passive call-to-action and doesn’t speak strongly as a conversion button. In fact, when using the word “Submit” on a form button, you are more likely to have lower conversion rates than if you uses a stronger action word or phrase.

Last year, HubSpot polled 40,000 landing pages and discovered that those with “Submit” as their button value had a significantly lower conversion rate than pages with stronger language.

Need some help thinking of stronger calls-to-action than submit? Try one of these five:

“Request more information”

A very common call-to-action, but ideal for companies that have information packets to send to prospective clients or protocol to contact hot leads.

“Schedule a free consultation”

Very common call-to-action for companies offering services. Generally, these consultations are merely a sales pitch meeting with a prospective client, but when you frame it as a “free consultation,” you are offering a better value-incentive.

“Get a Free Quote”

Perfect for companies offering products without set prices, such as wholesale or bulk items. Instead of displaying a set price on your landing page, you ask prospective customers to specify the quantity, their location, and other specifics and adjust your price to their needs.

“RSVP to Our Event”

Event-based landing pages are definitely under-used; if you’re given the opportunity to create a landing page for an upcoming page, asking people to RSVP is one great way to capture leads for future promotions or events.

“Download White Paper”

If you’re selling your expertise and experience, consider writing a short white paper detailing a specific area of interest in your industry. Furthermore, capture leads before you allow people to download your paper.

Get monthly newsletters with timely blogs and occasional announcements for resources including in-depth reports, data-driven insights, and webinars. Once subscribed, you can select your preferences to get only what matters to you.

On-Demand Webinar
Why Connected TV is Taking Over Traditional TV Advertising
On-Demand Webinar
How to Measure Your Digital Success
About the Author

Ren Walker

Adpearance is the digital marketing company obsessed with generating quality leads. Our solutions combine cutting-edge technology, premium tracking, and an expert team to transform business results.

Follow Us

Leave a Comment

Your email address will not be published. Required fields are marked *

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

For security, use of Google's reCAPTCHA service is required which is subject to the Google Privacy Policy and Terms of Use.

Subscribe to our newsletter

Come on... You know you want to.

Subscribe to our newsletter

Get monthly newsletters with timely blogs and occasionally announcements for resources including in-depth reports, data-driven insights, and webinars.

Subscribe Form

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.