Web Analytics and Dynamic Conversion Tracking

The constant growth of internet advertising has increased the importance of tracking online conversions. Whether you are a small business with a $200 monthly budget or a large business with a $20,000 budget, you want to know how your online dollars contribute to the bottom line.

Adpearance’s new web analytics and dynamic conversion tracking system, Foureyes, does exactly this by giving you the information they need to make informed and intelligent decisions regarding their digital marketing budget.

Key features

Complete conversion picture

Foureyes tracks both phone calls and form submissions down to their originating source. Let’s say someone searches for something on Google, and your paid search advertisement shows up in the results. The user then clicks on your ad, browses your website, and fills out a form and/or makes a phone call. Foureyes will not only capture the form submission and/or phone call, but it will also associate your originating paid search campaign with that lead. This gives you access to actual cost per lead data, allowing you to better analyze the effectiveness of your digital advertising campaigns.

User level analysis

Foureyes tracks all website user activity, giving you real-time access to the pathways and page visits that lead to a conversion. With user level tracking, Foureyes associates the form submissions and phone calls to the unique website visitor who generated the lead. Over time, Foureyes dynamically creates a comprehensive contact list of your website users and those who show interest in your business.

Integrated with Google Adwords and Bing Ads

Foureyes is integrated with the Google Adwords and Bing Ads API’s, which allows you to view your Google and Bing advertising campaigns and keyword metrics in a single view. By integrating the data from both advertising platforms, you can easily compare successes and failures, and make appropriate adjustments to increase the effectiveness of your online ad spend.

We are very excited about Foureyes and the potential for helping our clients attain more leads and subsequent sales. The above features are just the tip of the iceberg and we are eager to release enhancements that better serve our clients and their digital marketing needs.

See below for some sneak peak screenshots from Foureyes, or contact us at [email protected] for more information.