Review your website traffic against these averages to learn what to expect, what to look for, and how to get the results you need from your marketing efforts.
When you’re reviewing marketing reports and analyzing website sessions, it helps to have benchmarks to compare your dealership’s performance against. We all know there’s no such thing as ‘normal’ and website traffic will vary dealer to dealer, depending on your OEM, goals, size, market, and audience; however, understanding what’s ‘average’ for your industry can help create a point of reference and make it easier to understand what your website traffic should look like.
We analyzed 2019 Google Analytics data from hundreds of automotive dealerships across the country to provide insight into website traffic averages for auto dealers. While everyone’s traffic is different and these numbers can and will vary, compare 6-12 months of your own data to the averages below to set goals and adjust your marketing strategy for the new year.
If you’re ready to take control of your results and get the slices of website traffic you want to see, get in touch. With more than a decade of experience generating positive results for automotive dealers, Adpearance can help customize a digital strategy that focuses on the quality of your traffic, not just the quantity. Request a free digital analysis to learn more about our automotive solutions.