We’re closely monitoring website traffic and paid search trends for auto dealerships. Check back for updated data and insights.
The insights below were updated on July 22, 2020. Please check back monthly for new data and insights. Previous months can be found here: April | May | June
Automotive Website Traffic Trends
July Insights
- Overall website sessions have increased over the last 14 days (+5.3% vs previous period), and are up (+2.5%) in the last 30 days vs previous period.
- Natural website sessions have increased over the last 14 days (+4.8% vs previous period), and are still up (+2.4%) in the last 30 days vs previous period.
- Paid search traffic is up over the last 14 days (+7.7% vs previous period). Over the last 30 days, paid sessions are up by (+5.3%) vs previous period.
View the interactive website trends dashboard here.
Automotive Digital Advertising Trends
July Insights
- Market presence has seen slight declines over the last 14 days. Spend is down (-4.8%) vs previous period and impressions are down (-10.0%) vs previous period.
- Cost-per-click metrics remain low and have decreased -1.2% over the last 14 days vs previous period. They are up 4.1% over the last 30 days vs previous period.
- Click-through-rates have increased over the last 14 days (+4.8% vs previous period), but still remain near all-time highs.
- Unique lead action rate has decreased over the last 14 days vs. previous period by (-7.3%), but still remains above historical averages.
- Cost/unique lead action has decreased over the last 14 days by (-5.6%) vs previous period and is down by (-10.1%) over the last 30 days.
- Conversion data is still populating; in reality, this number will show a greater decrease by this time next week.
View the interactive digital advertising trends dashboard here.
