How One Dealership Increased Conversion Rate By 24%

Overview

The group’s partnership with Adpearance began in 2016, and after seeing impressive results, every dealership began working with Adpearance, including the Mazda location.

Challenge

Like many dealerships, the Mazda team needed to connect their marketing to sales results. They wanted to know exactly what was moving the needle forward—and what wasn’t. Senior leaders also wanted to know more about how their digital spend contributed to success.

Solution

The Adpearance team partnered with the marketing director to give a clear view of performance and offer areas for improvement. The team zeroed in on opportunities such as reducing spend on branded terms to fuel campaigns with bigger returns. Now with more than five years of partnership, the teams continue to partner on optimizations and improvements to drive better results year after year.