Thinking Low Funnel to Fuel Success

Overview

A recent client came to Adpearance with a clear goal: improve market saturation and boost sales. After other dealerships in their group saw impressive results with Adpearance, they made the switch.

Challenge

While the team wanted to drive more people to the door, they found that a lot of digital advertising providers recommended campaigns targeting the top of the funnel. They knew they wanted to hit the right person at the right time—but ultimately needed that to translate to sales.

Solution

Adpearance partnered with the client team to create more targeted low funnel campaigns. A new location-based campaign quickly became their highest-converting campaign. This strategy delivered success almost immediately for the dealership, and the team has seen improvements after only a few months of partnership.