Digital Advertising, SEO, YouTube, Social Media, and Reputation Management Services

Digital marketing that drives automotive sales.

Paid Search

Custom-written ads optimized to be highly relevant and up to date, guaranteeing optimum performance for your campaigns

Display Advertising

Strategic and eye-catching ads radically improve your ROI by targeting users by interests, demographics, or keywords

Remarketing

Show ads to users who've previously visited your site as they browse the Internet, making sure your brand is top of mind when they're ready to buy

Inventory Landing Pages

Custom, model specific landing pages featuring dealership inventory and strong calls-to-action

Search Engine Optimization

Geo-targeted and highly-relevant keywords tailored to your location paired with on-site SEO optimization

Local SEO

Consistent listings in local directories for your dealership—including multiple locations— help your dealership climb in rankings

Targeted Content Management

User-friendly organic landing pages with high-quality content that focus on model- and make-specific keywords and trending topics

YouTube Optimization

SEO-friendly management improves your videos' visibility on the world’s second largest search engine

Social Media & Reputation Management

Build a consistent, engaging, buzzworthy presence through strategic plans and active monitoring


Helping You Work Smarter

Custom tools we’ve built to deliver better results.

FourSale

Make it easy for buyers to find and purchase your cars with custom ads for every piece of inventory on your lot.

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FourPort

Pull campaign and keyword data, phone calls, and form submissions into one location. Included standard with all Adpearance marketing services.

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FourAds

Ensure you hit your target ad spend budget and projected lead volume on the bulls-eye, month after month.

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FourPage

Turn browsers into buyers with custom, model-specific landing pages tailored for your dealership.

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Adpearance will work with your team to create a solution that makes sense for your dealership.

Not every dealership is the same and because of that, not every Adwords campaign should operate the same. That is what separates Adpearance from the competition.”



Chicago Area Dealership

We get it: Even the coolest digital marketing program is a flop if it doesn’t drive sales. That’s why Adpearance measures our success by our clients’ sales. To drive results, we focus on:

  • Custom solutions: Promoting your specific inventory through personalized ad writing and made-to-order designs

  • Targeted campaigns: Identifying your most profitable geographies and nailing it with high-ranking ads that reflect users’ search intent and reengages prospects

With Adpearance, you get a partner. Your goals are our goals. Our account directors specialize in automotive and take the time to study your business. We provide the transparency, analysis and care you’ve been longing for.

Pricing

For questions and support regarding the FCA Digital advertising program, please contact us at auto@adpearance.com.

Digital Marketing Packages

  • ALWAYS FREE
    • Experienced account director
    • Real-time reporting dashboard
      24/7 keyword-level tracking
    • Active campaign management
      perfomance optization + bid management



    Need help choosing your budget? We're here to help!

  • Fuel

    $1000-$2999/mo

    • Paid Search
      Custom, granular ad copy
    • Display Advertising
      Custom, dealer-specific banner ad designs
    • Remarketing
    • Custom, market-specific campaign setup
    • Custom, model-specific landing pages
    • Limited Google Content Network
  • Ignition

    $3000-$7999/mo

    • Paid Search
      Custom, granular ad copy
    • Display Advertising
      Custom, dealer-specific banner ad designs
    • Remarketing
    • Custom, market-specific campaign setup
    • Custom, model-specific landing pages
    • Full Google Content Network
  • Overdrive

    $8000+/mo

    • Paid Search
      Custom, granular ad copy
    • Display Advertising
      Custom, dealer-specific banner ad designs
    • Remarketing
    • Custom, market-specific campaign setup
    • Custom, model-specific landing pages
    • Full Google Content Network
  • Add-Ons
    FourSale
    Used Inventory Integration
    Custom, dynamic ads for used inventory.
    Ads are updated every 2-3 days.
    Per month Min. $1000
    Additional Landing Pages Sets
    Set includes up to 7 model-specific pages
    1 set $450/mo
    2 sets $900/mo
    3+ sets $1200/mo

SEO Packages

  • Fuel

    $425/mo

    • SEO site audit & comprehensive strategy guide
    • HTML optimization
    • Site health monitoring
    • Local directory optimization
    • 1 page/month of custom content
      Highly optimized content and HTML
  • Ignition

    $1000/mo

    • SEO site audit & comprehensive strategy guide
    • HTML optimization
    • Site health monitoring
    • Onsite optimization
    • Local directory optimization
    • 2 pages/month of custom content
      Highly optimized content and HTML
    • Google+ page management OR YouTube optimization and management
    • Keyword analysis of 100 keywords
  • Overdrive

    $1700/mo

    • SEO site audit & comprehensive strategy guide
    • HTML optimization
    • Site health monitoring
    • Onsite optimization
    • Local directory optimization
    • 3 pages/month of custom content
      Highly optimized content and HTML
    • Google+ page management OR YouTube optimization and management
    • Keyword analysis of 150 keywords

YouTube Optimization Packages

Dealer must provide video assets
  • Gear 1

    $200/mo

    • 1 video* per month
      *Dealer to provide and upload videos to YouTube
    • Build YouTube channel
      Brand enhancing logo, cover image, and optimized About section
    • Create targeted playlists
    • Optimize video meta data
      Video title, description and tags
    • Annotations
      Layer relevant calls to action over video
    • Closed Captioning
    • Community management
      Monitor and engage with commenters and fans
  • Gear 2

    $300/mo

    • 2 videos* per month
      *Dealer to provide and upload videos to YouTube
    • Build YouTube channel
      Brand enhancing logo, cover image, and optimized About section
    • Create targeted playlists
    • Optimize video meta data
      Video title, description and tags
    • Annotations
      Layer relevant calls to action over video
    • Closed Captioning
    • Community management
      Monitor and engage with commenters and fans
  • Gear 3

    $400/mo

    • 3 videos* per month
      *Dealer to provide and upload videos to YouTube
    • Build YouTube channel
      Brand enhancing logo, cover image, and optimized About section
    • Create targeted playlists
    • Optimize video meta data
      Video title, description and tags
    • Annotations
      Layer relevant calls to action over video
    • Closed Captioning
    • Community management
      Monitor and engage with commenters and fans

Social Media Packages & Reputation Management

  • Fuel

    $650/mo

    • Choice of 1 social media platform
      Account setup, optimization, and asset creation
    • Weekly content planning
    • 2 posts/week
      Social content development & posting
      (Includes 2 enhanced posts/month)
    • Active management & response to customer comments and inquiries
    • Assigned Account Director
    • Monthly reporting
  • Ignition

    $1250/mo

    • Choice of 2 social media platforms
      Account setup, optimization, and asset creation
    • Weekly content planning
    • 4 posts/week
      Social content development & posting
      (Includes 2+ enhanced posts/month)
    • Active management & response to customer comments and inquiries
    • Facebook advertising
    • Assigned Account Director
    • Monthly reporting
  • Overdrive

    $1750/mo

    • Choice of 3 social media platforms
      Account setup, optimization, and asset creation
    • Weekly content planning
    • 6 posts/week
      Social content development & posting
      (Includes 2+ enhanced posts/month)
    • Active management & response to customer comments and inquiries
    • Facebook advertising
    • Assigned Account Director
    • Monthly reporting
  • Reputation Mgmt.

    $650/mo

    • Choice of 2 review platforms
      Account setup, optimization, and asset creation
    • Weekly review responses
    • Customizable review landing page
    • Review monitoring and alerts
    • Assigned Account Director
    • Monthly reporting

Foureyes Package

Foureyes

Price is based on website leads you receive in a month that Foureyes tracks.

  • Get real-time alerts when your sales prospects are back on your website
  • Save high quality sales prospects who were not added into your CRM
  • Get real-time alerts on missed phone calls from sales prospects actively shopping on your website
  • See accurate lead sourcing and origination of your online sales opportunities
  • Act on data driven sales process improvements
We're eager to work with you!

Get Started with Adpearance!

We offer budget-friendly solutions for dealership of all sizes.

Sign up for a Free Digital Analysis

Or Enroll Online



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FourSale

Move your inventory faster with FourSale, our solution to enable custom ad writing for every piece of inventory on your lot. FourSale syncs your inventory with your digital advertising in real-time. Then using advanced ad-writing logic, we pull data directly from your inventory into up-to-the-minute, product-specific ads. Your dealership benefits with:

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FourPort

The most successful digital campaigns have high transparency. That’s why we built Foureyes reporting and analytics. The easy-to-use system pulls your campaign and keyword data, phone calls, and form submissions into one central location, and is included standard with all Adpearance marketing services.

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FourAds

Your ads need to be active for the entire month, and the last thing you want it is to burn through your monthly budget in a day or two.

FourAds manages your spend to hit the budget bulls eye every month, ensuring predictable spends and lead volumes.

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FourSale

Stand our from your competition with unique, model-specific landing pages for every new vehicle on the lot.

Our custom FourPage™ landing page system provides your dealership with a unique user experience designed to convert browsers into buyers. With rich media content and lead capture opportunities, FourPage™ will make your dealership stand out from the rest.