Genesis - Adpearance

We get it:

Your digital marketing program is only successful if it helps you sell more cars. That’s why Adpearance goes beyond clicks to optimize for sales. 

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What we offer

Get digital marketing that drives your bottom line.

Paid Search

Paid Search

Campaigns optimized for top performance paired with ads designed to be highly relevant and engaging

Video Advertising

Video Advertising

Uniquely targeted visual ads focused on low-funnel, in-market, custom-intent, and remarketing audiences

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Search Engine Optimization

Geo-targeted and highly-relevant keywords tailored to your location paired with on-site SEO optimization

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Social Media & Reputation Management

Custom strategic plans and active monitoring to build a consistent and engaged digital presence

Display Advertising

Display & Remarketing

Stay in front of users already exposed to your retailers with display ads on websites featuring the Google Display Network

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Dynamic Ad Technology

Seamlessly promote your current inventory with highly personal VIN-specific advertising

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Pricing & Services

For questions and support regarding the GCDMP Digital Advertising Program and the GCDMP Social Management Program, please contact us at [email protected].

Starter

$1750 / mo Minimum
    • Paid Search
      Make/model, retailer, location-specific, brand lease, model, fixed ops, conquest terms
    • Google Display
      Remarketing, in-market intent campaigns
    • Conversion & user level tracking powered by Foureyes ®
    • Search-to-Sale visibility

Fuel

$2000 / mo Minimum
    • Paid Search
      Make/model, retailer, location-specific, brand lease, model, fixed ops, conquest terms
    • Google Display
      Remarketing, in-market intent campaigns
    • Conversion & user level tracking powered by Foureyes ®
    • Search-to-Sale visibility
    • Google Performance Max

Ignition

$2500 / mo Minimum
    • Paid Search
      Make/model, retailer, location-specific, brand lease, model, fixed ops, conquest terms
    • Google Display
      Remarketing, in-market intent, conquest campaigns
    • Conversion & user level tracking powered by Foureyes ®
    • Search-to-Sale visibility
    • Google Performance Max
    • Facebook

Overdrive

$4000 / mo Minimum
    • Paid Search
      Make/model, retailer, location-specific, brand lease, model, fixed ops, conquest terms
    • Google Display
      Remarketing, in-market intent, conquest campaigns

    • Conversion & user level tracking powered by Foureyes ®
    • Search-to-Sale visibility
    • Google Performance Max
    • Facebook
    • Video

Dynamic Search Tech

$ 399 / mo
    • Dynamic Search
      Proprietary ad-technology enabled
    • Custom, dynamic ads for your inventory
    • Optimized ads built to convert
      Custom ad text, extensions, and comprehensive keyword lists
    • Ongoing monthly performance reporting

Dynamic Display Tech

$ 249 / mo
    • Dynamic Display
      Proprietary ad-technology enabled
    • Custom, dynamic ads developed
    • Campaigns optimized & managed
    • Ongoing monthly performance reporting

Dynamic Video Tech

$ 449 / mo
    • Dynamic Video
      Proprietary ad-technology enabled
    • Personalized videos
    • Campaigns optimized & managed
    • Ongoing monthly performance reporting

Search + Display

$ 449 / mo
    • Dynamic Search + Dynamic Display
      Proprietary ad-technology enabled
    • Custom, dynamic ads developed
    • Campaigns optimized & managed
    • Ongoing monthly performance reporting

Search + Video

$ 599 / mo
    • Dynamic Search + Dynamic Video
      Proprietary ad-technology enabled
    • Custom, dynamic ads & videos developed
    • Campaigns optimized & managed
    • Ongoing monthly performance reporting

Display + Video

$ 499 / mo
    • Dynamic Display + Dynamic Video
      Proprietary ad-technology enabled
    • Custom, dynamic ads & videos developed
    • Campaigns optimized & managed
    • Ongoing monthly performance reporting

Search + Display + Video

$ 799 / mo
    • Dynamic Search + Dynamic Display + Dynamic Video
      Proprietary ad-technology enabled
    • Custom, dynamic ads & videos developed
    • Campaigns optimized & managed
    • Ongoing monthly performance reporting

Fuel

$ 425 / mo
  • Google Analytics and Google Search Console Setup
  • Initial Google Business Profile Setup
  • Dynamic Keyword Monitoring
  • Metadata Optimization
  • Local SEO Optimization and Monitoring
  • Performance Tracking
  • Deliverable Recaps
  • Monitoring Site Health
  • 1 landing page or optimization task per month
  • Google Vehicle Listings
  • Unique SEO Plans tailored to your website

Ignition

$ 1000 / mo
  • Google Analytics and Google Search Console Setup
  • Google Business Profile Setup
  • Google Business Profile Monitoring
  • Dynamic Keyword Monitoring
  • Metadata Optimization
  • Local SEO Optimization and Monitoring
  • Performance Tracking
  • Deliverable Recaps
  • Monitoring Site Health
  • 2 landing pages and optimization or 1 optimization task per month
  • Google Vehicle Listings
  • Unique SEO Plans tailored to your website

Overdrive

$ 1700 / mo
  • Google Analytics and Google Search Console Setup
  • Google Business Profile Setup
  • Google Business Profile Enhanced Monitoring
  • Dynamic Keyword Monitoring
  • Metadata Optimization
  • Local SEO Optimization and Monitoring
  • Performance Tracking
  • Deliverable Recaps
  • Monitoring Site Health
  • 3 landing pages and optimization or 1 optimization task per month
  • Google Vehicle Listings
  • Unique SEO Plans tailored to your website

Fuel

$ 200 / mo
    • 1 video* per month
      *Retailer to provide and upload videos to YouTube
    • Build YouTube channel
      Brand enhancing logo, cover image, and optimized About section
    • Create targeted playlists
    • Optimize video meta data
      Video title, description and tags
    • Annotations
      Layer relevant calls to action over video
    • Closed Captioning
    • Community management
      Monitor and engage with commenters and fans

Ignition

$ 300 / mo
    • 2 videos* per month
      *Retailer to provide and upload videos to YouTube
    • Build YouTube channel
      Brand enhancing logo, cover image, and optimized About section
    • Create targeted playlists
    • Optimize video meta data
      Video title, description and tags
    • Annotations
      Layer relevant calls to action over video
    • Closed Captioning
    • Community management
      Monitor and engage with commenters and fans

Overdrive

$ 400 / mo
    • 3 videos* per month
      *Retailer to provide and upload videos to YouTube
    • Build YouTube channel
      Brand enhancing logo, cover image, and optimized About section
    • Create targeted playlists
    • Optimize video meta data
      Video title, description and tags
    • Annotations
      Layer relevant calls to action over video
    • Closed Captioning
    • Community management
      Monitor and engage with commenters and fans

Fuel

$ 650 / mo
    • Choice of 1 social media platform
      Account setup, optimization, and asset creation
    • Weekly content planning
    • 2 posts/week
      Social content development & posting
    • Active management & response to customer comments and inquiries
    • Assigned Digital Strategist
    • Monthly reporting

Ignition

$ 1250 / mo
    • Choice of 2 social media platforms
      Account setup, optimization, and asset creation
    • Weekly content planning
    • 4 posts/week
      Social content development & posting
      (Includes 2+ enhanced posts/month)
    • Active management & response to customer comments and inquiries
    • Facebook advertising
    • Assigned Digital Strategist
    • Monthly reporting

Overdrive

$ 1750 / mo
    • Choice of 3 social media platforms
      Account setup, optimization, and asset creation
    • Weekly content planning
    • 6 posts/week
      Social content development & posting
      (Includes 2+ enhanced posts/month)
    • Active management & response to customer comments and inquiries
    • Facebook advertising
    • Assigned Digital Strategist
    • Monthly reporting

Fuel

$ 600 / mo
    • Customer care strategy guide
    • Public profile review & audit
    • Custom, automated text review requests (with Podium)
      Includes integration with DMS or CRM
    • Rule-based removal request of Google reviews
    • Google review monitoring
    • Monthly reporting

Ignition

$ 1250 / mo
    • Customer care strategy guide
    • Public profile review & audit
    • Custom, automated text review requests (with Podium)
      Includes integration with DMS or CRM
    • Customizable responses for up to 40 Google reviews per month
    • Rule-based removal of Google reviews
    • Google review monitoring
    • Monthly reporting

Overdrive

$ 1550 / mo
    • Customer care strategy guide
    • Choice of 3 review platforms
      Account setup & optimization
    • Custom, automated text review requests (with Podium)
      Includes integration with DMS or CRM
    • Customizable responses for up to 50 reviews per month
    • Rule-based removal of reviews on 3 review platforms
    • Review monitoring of 3 review platforms
    • Monthly reporting
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We back it up

We wouldn’t be Adpearance if we didn’t show you the numbers.

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Average Increase in Vehicle Sales Year Over Year

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Number of Managed Paid Search Campaigns

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Average Ad Rank Position For Auto Campaigns

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Average Number of Custom Written Used Inventory Ads per Dealer
We don’t use tech for the heck of It

Instead, we create targeted solutions powered by innovative technology, solving challenges around changing inventory and budget management with tools that make your campaigns more efficient and effective. 

Whether we’re selecting tools or building our own, we keep your end goal in mind: drive more sales.

Reports that actually answer your questions

Too often reports and dashboards don’t answer the real question: what’s driving sales? Our always-accessible, always-up-to-date reports are powered by Foureyes data that connects the dots between each marketing channel and sales impact. 

With reporting tailored to your business needs, you see exactly what’s working and we deliver more great results.

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Get In Touch

We offer tailored solutions specific to the needs of Genesis retailers.