Honda - Adpearance

We get it:

your digital marketing program is only successful if it helps you sell more cars. That’s why Adpearance goes beyond clicks to optimize for sales. 

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What we offer

Get digital marketing that drives your bottom line.

Paid Search

Paid Search

Campaigns optimized for top performance paired with ads designed to be highly relevant and engaging

Video Advertising

Video Advertising

Uniquely targeted visual ads focused on low-funnel, in-market, custom-intent, and remarketing audiences

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Search Engine Optimization

Geo-targeted and highly-relevant keywords tailored to your location paired with on-site SEO optimization

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Social Media & Reputation Management

Custom strategic plans and active monitoring to build a consistent and engaged digital presence

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Pricing & Services

For questions and support regarding the Honda digital advertising program, please contact us at [email protected].

LX

$559 + media spend / mo
    • Paid search
      Make/model, dealership, location-specific, brand lease, model, fixed ops terms
    • Display
    • Powered by Foureyes® tracking technology

Sport

$999 +17% on ad spend beyond $5,000 / mo
    • Paid search
      Make/model, dealership, location-specific, brand lease, model, fixed ops terms
    • Display & remarketing
    • Custom ad copy & granular campaign set up
    • Dealer-specific ad designs
    • Powered by Foureyes® tracking technology

Touring

$1,399 + 17% on ad spend beyond $5,000 / mo
    • Paid search
      Make/model, dealership, location-specific, brand lease, model, fixed ops terms
    • Display & remarketing
    • Google, Bing, Facebook, YouTube & OTT/CTV
    • Custom ad copy & granular campaign set up
    • Dealer-specific ad designs
    • Powered by Foureyes® tracking technology

Dynamic Search Tech

$ 399 / mo
    • Dynamic Search
      Proprietary ad-technology enabled
    • Custom, dynamic ads for your inventory
    • Optimized ads built to convert
      Custom ad text, extensions, and comprehensive keyword lists
    • Ongoing monthly performance reporting

Dynamic Display Tech

$ 249 / mo
    • Dynamic Display
      Automatically included in Touring packages
      Proprietary ad-technology enabled
    • Custom, dynamic ads developed
    • Campaigns optimized & managed
    • Ongoing monthly performance reporting

Dynamic Video Tech

$ 449 / mo
    • Dynamic Video
      Proprietary ad-technology enabled
    • Customized videos
    • Campaigns optimized & managed
    • Ongoing monthly performance reporting

Search + Display

$ 449 / mo
    • Dynamic Search + Dynamic Display
      Proprietary ad-technology enabled
    • Custom, dynamic ads developed
    • Campaigns optimized & managed
    • Ongoing monthly performance reporting

Search + Video

$ 599 / mo
    • Dynamic Search + Dynamic Video
      Proprietary ad-technology enabled
    • Custom, dynamic ads & videos developed
    • Campaigns optimized & managed
    • Ongoing monthly performance reporting

Display + Video

$ 499 / mo
    • Dynamic Display + Dynamic Video
      Proprietary ad-technology enabled
    • Custom, dynamic ads & videos developed
    • Campaigns optimized & managed
    • Ongoing monthly performance reporting

Search + Display + Video

$ 799 / mo
    • Dynamic Search + Dynamic Display + Dynamic Video
      Proprietary ad-technology enabled
    • Custom, dynamic ads & videos developed
    • Campaigns optimized & managed
    • Ongoing monthly performance reporting

Sport

$ 1000 / mo
  • Metadata Optimization
  • Monitoring of Website Backend
  • Google Analytics Configuration
  • Google Business Profile Optimization
  • Monthly Performance Tracking
  • Monthly Google Business Profile Management
  • Local Listings Optimization
  • 2 unique landing pages and optimization

Touring

$ 1700 / mo
  • Metadata Optimization
  • Monitoring of Website Backend
  • Google Analytics Configuration
  • Google Business Profile Optimization
  • Monthly Performance Tracking
  • Content Creation
  • Conversion Optimization
  • Monthly Google Business Profile Management
  • Local Listings Optimization
  • Backlink Profile Analysis
  • 3 unique landing pages and optimization

Sport

$ 300 / mo
  • YouTube Channel Build
  • Create Playlists
  • Optimize Metadata
  • Annotations
  • Closed Captioning
  • Community Management
  • 2 optimized videos/month

Touring

$ 400 / mo
  • YouTube Channel Build
  • Create Playlists
  • Optimize Metadata
  • Annotations
  • Closed Captioning
  • Community Management
  • 3 optimized videos/month

Sport

$ 1250 / mo
    • Account setup
    • Account optimization
    • Asset creation
    • Weekly content planning and calendaring
    • Active management and response on post days
    • Management and posting on up to 2 social media platforms
    • Monthly performance reporting and ongoing performance tracking
    • 4 posts/week on 2 social media platforms
    • Facebook advertising ($200 ad spend for either promoted posts or page likes)

Touring

$ 1750 / mo
    • Account setup
    • Account optimization
    • Asset creation
    • Weekly content planning and calendaring
    • Active management and response on post days
    • Management and posting on up to 3 social media platforms
    • Monthly performance reporting and ongoing performance tracking
    • 6 posts/week on 3 social media platforms
    • Facebook advertising ($400 ad spend for either promoted posts or page likes)

Additional Ad Spend

$125 / mo
  • Additional Facebook promoted post ad spend available with subscription to Sport Social Media Management Service Package or Touring Social Media Management Service Package

Sport

$ 1250 / mo
  • Comprehensive customer care strategy guide
  • Integration with DMS
  • Optimization of Google Business Profile
  • Monitoring, alerts, and responses for up to 40 reviews/month
  • Weekly profile monitoring and rule-based removal as needed
  • Review requests via Podium reputation management tool

Touring

$ 1550 / mo
  • Comprehensive customer care strategy guide
  • Integration with DMS
  • Optimization of Google Business Profile
  • Monitoring, alerts, and responses for up to 50 reviews/month
  • Weekly profile monitoring and rule-based removal as needed
  • Review requests via Podium reputation management tool
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We back it up

We wouldn’t be Adpearance if we didn’t show you the numbers.

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Average Increase in Vehicle Sales Year Over Year

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Number of Managed Paid Search Campaigns

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Average Ad Rank Position For Auto Campaigns

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Average Number of Custom Written Used Inventory Ads per Dealer
We don’t use tech for the heck of It

Instead, we create targeted solutions powered by innovative technology, solving challenges around changing inventory and budget management with tools that make your campaigns more efficient and effective. 

Whether we’re selecting tools or building our own, we keep your end goal in mind: drive more sales.

Reports that actually answer your questions

Too often reports and dashboards don’t answer the real question: what’s driving sales? Our always-accessible, always-up-to-date reports are powered by Foureyes data that connects the dots between each marketing channel and sales impact. 

With reporting tailored to your business needs, you see exactly what’s working and we deliver more great results.

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Get In Touch

We offer tailored solutions specific to the needs of Honda dealerships.