Lotus - Adpearance

We get it:

your digital marketing program is only successful if it helps you sell more cars. That’s why Adpearance goes beyond clicks to optimize for sales. 

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What we offer

Get digital marketing that drives your bottom line.

Paid Search

Paid Search

Campaigns optimized for top performance paired with ads designed to be highly relevant and engaging

Video Advertising

Video Advertising

Uniquely targeted visual ads focused on low-funnel, in-market, custom-intent, and remarketing audiences

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Search Engine Optimization

Geo-targeted and highly-relevant keywords tailored to your location paired with on-site SEO optimization

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Social Media & Reputation Management

Custom strategic plans and active monitoring to build a consistent and engaged digital presence

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Foureyes Omni-Tracking

Tracking and visibility to see where your leads came from and distinguish quality from the rest

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Foureyes Safety Net

Lead insurance that protects your investment and ensures every chat, form, and phone prospect is logged in your CRM

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Pricing & Services

Fuel

$1500-2499 / mo
    • Paid search
      Make/model, dealership, location-specific, brand lease, model, fixed ops, conquest terms
    • Google display
      Remarketing, in-market intent campaigns

Ignition

$2500-3999 / mo
    • Paid search
      Make/model, dealership, location-specific, brand lease, model, fixed ops, conquest terms
    • Google display
      Remarketing, in-market intent, conquest campaigns
    • Facebook 
      Remarketing, in-market intent, conquest campaigns

Overdrive

$4000+ / mo
    • Paid search
      Make/model, dealership, location-specific, brand lease, model, fixed ops, conquest terms
    • Google display
      Remarketing, in-market intent, conquest campaigns
    • Facebook 
      Remarketing, in-market intent, conquest campaigns
    • Optional additional YouTube and Google Search campaigns

Dynamic Search Tech

$ 399 / mo
    • Dynamic Search
      Proprietary ad-technology enabled
    • Custom, dynamic ads for your inventory
    • Optimized ads built to convert
      Custom ad text, extensions, and comprehensive keyword lists
    • Ongoing monthly performance reporting

Dynamic Display Tech

$ 249 / mo
    • Dynamic Display
      Proprietary ad-technology enabled
    • Custom, dynamic ads developed
    • Campaigns optimized & managed
    • Ongoing monthly performance reporting

Dynamic Video Tech

$ 449 / mo
    • Dynamic Video
      Proprietary ad-technology enabled
    • Customized videos
    • Campaigns optimized & managed
    • Ongoing monthly performance reporting

Search + Display

$ 449 / mo
    • Dynamic Search + Dynamic Display
      Proprietary ad-technology enabled
    • Custom, dynamic ads developed
    • Campaigns optimized & managed
    • Ongoing monthly performance reporting

Search + Video

$ 599 / mo
    • Dynamic Search + Dynamic Video
      Proprietary ad-technology enabled
    • Custom, dynamic ads & videos developed
    • Campaigns optimized & managed
    • Ongoing monthly performance reporting

Display + Video

$ 499 / mo
    • Dynamic Display + Dynamic Video
      Proprietary ad-technology enabled
    • Custom, dynamic ads & videos developed
    • Campaigns optimized & managed
    • Ongoing monthly performance reporting

Search + Display + Video

$ 799 / mo
    • Dynamic Search + Dynamic Display + Dynamic Video
      Proprietary ad-technology enabled
    • Custom, dynamic ads & videos developed
    • Campaigns optimized & managed
    • Ongoing monthly performance reporting

Foureyes ®

 

Fuel

$ 425 / mo
  • Google Analytics Configuration
  • Dynamic Keyword Monitoring
  • HTML Keyword Optimization
  • Local SEO
  • Performance Tracking
  • Onsite SEO
  • Monitoring Site Health
  • Custom Landing Page Development: 1 page/month

Ignition

$ 1000 / mo
  • Google Analytics Configuration
  • Dynamic Keyword Monitoring
  • HTML Keyword Optimization
  • Local SEO
  • Performance Tracking
  • Onsite SEO
  • Monitoring Site Health
  • Conversion Optimization
  • Content Creation
  • Custom Landing Page Development: 2 pages/month

Overdrive

$ 1700 / mo
  • Google Analytics Configuration
  • Dynamic Keyword Monitoring
  • HTML Keyword Optimization
  • Local SEO
  • Performance Tracking
  • Onsite SEO
  • Monitoring Site Health
  • Conversion Optimization
  • Content Creation
  • Custom Landing Page Development: 3 pages/month

Fuel

$ 200 / mo
    • 1 video* per month
      *Dealer to provide and upload videos to YouTube
    • Build YouTube channel
      Brand enhancing logo, cover image, and optimized About section
    • Create targeted playlists
    • Optimize video meta data
      Video title, description and tags
    • Annotations
      Layer relevant calls to action over video
    • Closed Captioning
    • Community management
      Monitor and engage with commenters and fa

Ignition

$ 300 / mo
    • 2 videos* per month
      *Dealer to provide and upload videos to YouTube
    • Build YouTube channel
      Brand enhancing logo, cover image, and optimized About section
    • Create targeted playlists
    • Optimize video meta data
      Video title, description and tags
    • Annotations
      Layer relevant calls to action over video
    • Closed Captioning
    • Community management
      Monitor and engage with commenters and fans

Overdrive

$ 400 / mo
    • 3 videos* per month
      *Dealer to provide and upload videos to YouTube
    • Build YouTube channel
      Brand enhancing logo, cover image, and optimized About section
    • Create targeted playlists
    • Optimize video meta data
      Video title, description and tags
    • Annotations
      Layer relevant calls to action over video
    • Closed Captioning
    • Community management
      Monitor and engage with commenters and fans

Fuel

$ 600 / mo
  • SERVICES $150/mo
    TECHNOLOGY $450/mo

    • Customer care strategy guide
    • Public profile review & audit
    • Custom, automated text review requests (with Podium)
      Includes integration with DMS or CRM
    • Rule-based removal request of Google reviews
    • Google review monitoring
    • Monthly reporting

Ignition

$ 1250 / mo
  • SERVICES $800/mo
    TECHNOLOGY $450/mo

    • Customer care strategy guide
    • Public profile review & audit
    • Custom, automated text review requests (with Podium)
      Includes integration with DMS or CRM
    • Customizable responses for up to 40 Google reviews per month
    • Rule-based removal of Google reviews
    • Google review monitoring
    • Monthly reporting

Overdrive

$ 1550 / mo
  • SERVICES $1100/mo
    TECHNOLOGY $450/mo

    • Customer care strategy guide
    • Choice of 3 review platforms
      Account setup & optimization
    • Custom, automated text review requests (with Podium)
      Includes integration with DMS or CRM
    • Customizable responses for up to 50 reviews per month
    • Rule-based removal of reviews on 3 review platforms
    • Review monitoring of 3 review platforms
    • Monthly reporting

Fuel

$ 650 / mo
    • Choice of 1 social media platform
      Account setup, optimization, and asset creation
    • Weekly content planning
    • 2 posts/week
      Social content development & posting
      (Includes 2 enhanced posts/month)
    • Active management & response to customer comments and inquiries
    • Assigned Digital Strategist
    • Monthly reporting

Ignition

$ 1250 / mo
    • Choice of 2 social media platforms
      Account setup, optimization, and asset creation
    • Weekly content planning
    • 4 posts/week
      Social content development & posting
      (Includes 2+ enhanced posts/month)
    • Active management & response to customer comments and inquiries
    • Facebook advertising
    • Assigned Digital Strategist
    • Monthly reporting

Overdrive

$ 1750 / mo
    • Choice of 3 social media platforms
      Account setup, optimization, and asset creation
    • Weekly content planning
    • 6 posts/week
      Social content development & posting
      (Includes 2+ enhanced posts/month)
    • Active management & response to customer comments and inquiries
    • Facebook advertising
    • Assigned Digital Strategist
    • Monthly reporting
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We back it up

We wouldn’t be Adpearance if we didn’t show you the numbers.

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Average Increase in Vehicle Sales Year Over Year

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Number of Managed Paid Search Campaigns

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Average Ad Rank Position For Auto Campaigns

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Average Number of Custom Written Used Inventory Ads per Dealer
We don’t use tech for the heck of It

Instead, we create targeted solutions powered by innovative technology, solving challenges around changing inventory and budget management with tools that make your campaigns more efficient and effective. 

Whether we’re selecting tools or building our own, we keep your end goal in mind: drive more sales.

Reports that actually answer your questions

Too often reports and dashboards don’t answer the real question: what’s driving sales? Our always-accessible, always-up-to-date reports are powered by Foureyes data that connects the dots between each marketing channel and sales impact. 

With reporting tailored to your business needs, you see exactly what’s working and we deliver more great results.

Our Partners
Get Started Today!

We offer tailored solutions specific to the needs of Yale dealers.