Mazda - Adpearance

Going to Digital Dealer Las Vegas? Stop by Adpearance booth #1914!

We get it:

your digital marketing program is only successful if it helps you sell more cars. That’s why Adpearance goes beyond clicks to optimize for sales. 

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What we offer

Get digital marketing that drives your bottom line.

Paid Search

Paid Search

Campaigns optimized for top performance paired with ads designed to be highly relevant and engaging

Video Advertising

Video Advertising

Uniquely targeted visual ads focused on low-funnel, in-market, custom-intent, and remarketing audiences

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Search Engine Optimization

Geo-targeted and highly-relevant keywords tailored to your location paired with on-site SEO optimization

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Social Media & Reputation Management

Custom strategic plans and active monitoring to build a consistent and engaged digital presence

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Foureyes Omni-Tracking

Tracking and visibility to see where your leads came from and distinguish quality from the rest

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Foureyes Safety Net

Lead insurance that protects your investment and ensures every chat, form, and phone prospect is logged in your CRM

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Pricing & Services

For questions and support regarding the Mazda Retail Go To Market+ program, please contact us at [email protected].

Always Free

    • Experienced Customer Success Manager
    • Real-time reporting dashboard 
    • 24/7 keyword-level tracking
    • Active campaign management
    • Performance optimization + bid management

    Need help choosing your budget?

    We’re here to help!

Digital Advertising

    • 23% ad spend
    • Paid search
    • Make/model, dealership, location-specific, brand lease, model, fixed ops terms
    • Display & remarketing
    • Google, Bing, Facebook, YouTube, OTT & Streaming Audio
    • Custom ad copy, model specific landing pages, & granular campaign set up
    • Dealer-specific ad designs
    • Full Google Content Network

Dynamic Search Tech

$ 399 / mo
    • Dynamic Search
      Proprietary ad-technology enabled
    • Custom, dynamic ads for your inventory
    • Optimized ads built to convert
      Custom ad text, extensions, and comprehensive keyword lists
    • Ongoing monthly performance reporting

Dynamic Display Tech

$ 249 / mo
    • Dynamic Display
      Proprietary ad-technology enabled
    • Custom, dynamic ads developed
    • Campaigns optimized & managed
    • Ongoing monthly performance reporting

Dynamic Video Tech

$ 449 / mo
    • Dynamic Video
      Proprietary ad-technology enabled
    • Customized videos
    • Campaigns optimized & managed
    • Ongoing monthly performance reporting

Search + Display

$ 449 / mo
    • Dynamic Search + Dynamic Display
      Proprietary ad-technology enabled
    • Custom, dynamic ads developed
    • Campaigns optimized & managed
    • Ongoing monthly performance reporting

Search + Video

$ 599 / mo
    • Dynamic Search + Dynamic Video
      Proprietary ad-technology enabled
    • Custom, dynamic ads & videos developed
    • Campaigns optimized & managed
    • Ongoing monthly performance reporting

Display + Video

$ 499 / mo
    • Dynamic Display + Dynamic Video
      Proprietary ad-technology enabled
    • Custom, dynamic ads & videos developed
    • Campaigns optimized & managed
    • Ongoing monthly performance reporting

Search + Display + Video

$ 799 / mo
    • Dynamic Search + Dynamic Display + Dynamic Video
      Proprietary ad-technology enabled
    • Custom, dynamic ads & videos developed
    • Campaigns optimized & managed
    • Ongoing monthly performance reporting

Fuel

$ 425 / mo
    • Google Analytics and Google Search Console Setup
    • Initial Google Business Profile Setup
    • Dynamic Keyword Monitoring
    • Metadata Optimization
    • Local SEO Optimization and Monitoring
    • Performance Tracking
    • Deliverable Recaps
    • Monitoring Site Health
    • 1 landing page or 2 optimization tasks per month
    • Google Vehicle Listings
    • Unique SEO Plans tailored to your website

Ignition

$ 1000 / mo
    • Google Analytics and Google Search Console Setup
    • Google Business Profile Setup
    • Google Business Profile Monitoring
    • Dynamic Keyword Monitoring
    • Metadata Optimization
    • Local SEO Optimization and Monitoring
    • Performance Tracking
    • Deliverable Recaps
    • Monitoring Site Health
    • 2 landing pages and optimization or 2 optimization tasks per month
    • Google Vehicle Listings
    • Unique SEO Plans tailored to your website

Overdrive

$ 1700 / mo
    • Google Analytics and Google Search Console Setup
    • Google Business Profile Setup
    • Google Business Profile Enhanced Monitoring
    • Dynamic Keyword Monitoring
    • Metadata Optimization
    • Local SEO Optimization and Monitoring
    • Performance Tracking
    • Deliverable Recaps
    • Monitoring Site Health
    • 2 landing pages and optimization or 2 optimization tasks per month
    • Google Vehicle Listings
    • Unique SEO Plans tailored to your website

Fuel

$ 225 / mo
    • YouTube Channel Build
    • Create Playlists
    • Optimize Metadata
    • Annotations
    • Closed Captioning
    • Community Management
    • 1 optimized video/month

Ignition

$ 300 / mo
    • YouTube Channel Build
    • Create Playlists
    • Optimize Metadata
    • Annotations
    • Closed Captioning
    • Community Management
    • 2 optimized videos/month

Overdrive

$ 400 / mo
    • YouTube Channel Build
    • Create Playlists
    • Optimize Metadata
    • Annotations
    • Closed Captioning
    • Community Management
    • 3 optimized videos/month

Foureyes ®

 

Fuel

$ 650 / mo
  • Choice of 1 social media platformAccount setup, optimization, and asset creation

    Weekly content planning 2 posts/week Social content development & posting

    Active management & response to customer comments and inquiries

    Assigned Digital Strategist

    Monthly reporting

Ignition

$ 1250 / mo
  • Choice of 2 social media platforms Account setup, optimization, and asset creation

    Weekly content planning4 posts/week Social content development & posting(Includes 2+ enhanced posts/month)

    Active management & response to customer comments and inquiries

    Facebook advertising with up to $200 ad spend

    Assigned Digital Strategist

    Monthly reporting

     

     

Overdrive

$ 1750 / mo
  • Choice of 3 social media platforms Account setup, optimization, and asset creation

    Weekly content planning 6 posts/week Social content development & posting(Includes 2+ enhanced posts/month)

    Active management & response to customer comments and inquiries

    Facebook advertising with up to $400 ad spend

    Assigned Digital Strategist

    Monthly reporting

     

Fuel

$ 600 / mo
  • Comprehensive customer care strategy guide

    Integration with DMS

    Profile optimization of Google Business Profile

    Review monitoring and alerts

    Monthly profile monitoring and rule-based removal as needed

    Review requests via Podium reputation management tool

Ignition

$ 1250 / mo
  • Comprehensive customer care strategy guide

    Integration with DMS

    Profile optimization of Google Business Profile

    Monitoring, alerts, and responses for up to 40 reviews/month

    Weekly profile monitoring and rule-based removal as needed

    Review requests via Podium reputation management tool

Vehicle Listings

$ 1550 / mo
  • Vehicle Listings implementation, management and reporting 

    Local Listing Syndication

Respond Only

$ 650 / mo
  • Comprehensive customer care strategy guide

    Profile Optimization of your choice of 2 reputation management sites

    Monitoring, alerts, and responses for up to 20 reviews/month

    Weekly profile monitoring and rule-based removal as needed

    Custom review landing page

Google Vehicle

$ 95 / mo
  • Vehicle Listings implementation, management and reporting 

    Local Listing Syndication

Local Package + Vehicle Listings

$ 299 / mo
  • Vehicle Listings implementation, management, and reporting
  • Parts, Service, and Sales Google Business Profile verification and setup
  • Monthly Google Business Profile enhancement
  • Google Business Profile weekly monitoring
  • Local Directory Syndication

Local Package + Reviews + Vehicle Listings

$ 399 / mo
  • Vehicle Listings implementation, management, and reporting
  • Parts, Service, and Sales Google Business Profile verification and setup
  • Monthly enhanced Google Business Profile optimizations
  • 5 Google review responses per month
  • Google Business Profile weekly monitoring
  • Local Directory Syndication
  • Google Business Profile
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We back it up

We wouldn’t be Adpearance if we didn’t show you the numbers.

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Average Increase in Vehicle Sales Year Over Year

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Number of Managed Paid Search Campaigns

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Average Ad Rank Position For Auto Campaigns

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Average Number of Custom Written Used Inventory Ads per Dealer
We don’t use tech for the heck of It

Instead, we create targeted solutions powered by innovative technology, solving challenges around changing inventory and budget management with tools that make your campaigns more efficient and effective. 

Whether we’re selecting tools or building our own, we keep your end goal in mind: drive more sales.

Reports that actually answer your questions

Too often reports and dashboards don’t answer the real question: what’s driving sales? Our always-accessible, always-up-to-date reports are powered by Foureyes data that connects the dots between each marketing channel and sales impact. 

With reporting tailored to your business needs, you see exactly what’s working and we deliver more great results.

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