When dealing with most vendors and third parties, it feels like I’m always being “sold” something. It’s the absolute opposite with Adpearance.
- Adam Beck, General Manager, Basil Volkswagen

Full-Service Digital Marketing for Mazda Dealers
Get a partner who connects ads to sales, prioritizes performance, and cares about the success of your account as much as you do.
What we offer
Get digital marketing that drives your bottom line.
Paid Search
Campaigns optimized for top performance paired with ads designed to be highly relevant and engaging
Video Advertising
Uniquely targeted visual ads focused on low-funnel, in-market, custom-intent, and remarketing audiences
Search Engine Optimization
Geo-targeted and highly-relevant keywords tailored to your location paired with on-site SEO optimization
Social Media & Reputation Management
Custom strategic plans and active monitoring to build a consistent and engaged digital presence
Foureyes Omni-Tracking
Tracking and visibility to see where your leads came from and distinguish quality from the rest
Foureyes Safety Net
Lead insurance that protects your investment and ensures every chat, form, and phone prospect is logged in your CRM
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We’ve worked with a variety of digital advertising companies and Adpearance has provided top of the line customer service. Amy and her team work closely with us to align our strategies and their expertise. We are very happy with the results
- Marla Olstedt, Marketing Manager, Lum's Auto Center
Talise Jordan
Whether it’s a phone call or an email, Talise is extremely responsive. She is available when needed and always seems to have our metrics at her fingertips as though she was expecting a call. She has her finger on the pulse of our campaigns, knows how well we’re performing and where we can improve.
- Missy Kennedy, Marketing Manager, Salvadore Chrysler Dodge Jeep Ram
Pricing & Services
For questions and support regarding the Mazda Retail Go To Market+ program, please contact us at [email protected].
Digital Advertising
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- 23% ad spend
- Paid search
- Make/model, dealership, location-specific, brand lease, model, fixed ops terms
- Display & remarketing
- Google, Bing, Facebook, YouTube, OTT & Streaming Audio
- Custom ad copy, model specific landing pages, & granular campaign set up
- Dealer-specific ad designs
- Full Google Content Network
Dynamic Search Tech
$ 399 / mo
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- Dynamic Search
Proprietary ad-technology enabled - Custom, dynamic ads for your inventory
- Optimized ads built to convert
Custom ad text, extensions, and comprehensive keyword lists - Ongoing monthly performance reporting
- Dynamic Search
Dynamic Display Tech
$ 249 / mo
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- Dynamic Display
Proprietary ad-technology enabled - Custom, dynamic ads developed
- Campaigns optimized & managed
- Ongoing monthly performance reporting
- Dynamic Display
Dynamic Video Tech
$ 449 / mo
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- Dynamic Video
Proprietary ad-technology enabled - Customized videos
- Campaigns optimized & managed
- Ongoing monthly performance reporting
- Dynamic Video
Search + Display
$ 449 / mo
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- Dynamic Search + Dynamic Display
Proprietary ad-technology enabled - Custom, dynamic ads developed
- Campaigns optimized & managed
- Ongoing monthly performance reporting
- Dynamic Search + Dynamic Display
Search + Video
$ 599 / mo
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- Dynamic Search + Dynamic Video
Proprietary ad-technology enabled - Custom, dynamic ads & videos developed
- Campaigns optimized & managed
- Ongoing monthly performance reporting
- Dynamic Search + Dynamic Video
Display + Video
$ 499 / mo
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- Dynamic Display + Dynamic Video
Proprietary ad-technology enabled - Custom, dynamic ads & videos developed
- Campaigns optimized & managed
- Ongoing monthly performance reporting
- Dynamic Display + Dynamic Video
Search + Display + Video
$ 799 / mo
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- Dynamic Search + Dynamic Display + Dynamic Video
Proprietary ad-technology enabled - Custom, dynamic ads & videos developed
- Campaigns optimized & managed
- Ongoing monthly performance reporting
- Dynamic Search + Dynamic Display + Dynamic Video
Fuel
$ 425 / mo
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- Google Analytics and Google Search Console Setup
- Initial Google Business Profile Setup
- Dynamic Keyword Monitoring
- Metadata Optimization
- Local SEO Optimization and Monitoring
- Performance Tracking
- Deliverable Recaps
- Monitoring Site Health
- 1 landing page or 2 optimization tasks per month
- Google Vehicle Listings
- Unique SEO Plans tailored to your website
Ignition
$ 1000 / mo
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- Google Analytics and Google Search Console Setup
- Google Business Profile Setup
- Google Business Profile Monitoring
- Dynamic Keyword Monitoring
- Metadata Optimization
- Local SEO Optimization and Monitoring
- Performance Tracking
- Deliverable Recaps
- Monitoring Site Health
- 2 landing pages and optimization or 2 optimization tasks per month
- Google Vehicle Listings
- Unique SEO Plans tailored to your website
Overdrive
$ 1700 / mo
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- Google Analytics and Google Search Console Setup
- Google Business Profile Setup
- Google Business Profile Enhanced Monitoring
- Dynamic Keyword Monitoring
- Metadata Optimization
- Local SEO Optimization and Monitoring
- Performance Tracking
- Deliverable Recaps
- Monitoring Site Health
- 2 landing pages and optimization or 2 optimization tasks per month
- Google Vehicle Listings
- Unique SEO Plans tailored to your website
Fuel
$ 225 / mo
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- YouTube Channel Build
- Create Playlists
- Optimize Metadata
- Annotations
- Closed Captioning
- Community Management
- 1 optimized video/month
Ignition
$ 300 / mo
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- YouTube Channel Build
- Create Playlists
- Optimize Metadata
- Annotations
- Closed Captioning
- Community Management
- 2 optimized videos/month
Overdrive
$ 400 / mo
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- YouTube Channel Build
- Create Playlists
- Optimize Metadata
- Annotations
- Closed Captioning
- Community Management
- 3 optimized videos/month
Foureyes ®
Fuel
$ 650 / mo
-
Choice of 1 social media platformAccount setup, optimization, and asset creation
Weekly content planning 2 posts/week Social content development & posting
Active management & response to customer comments and inquiries
Assigned Digital Strategist
Monthly reporting
Ignition
$ 1250 / mo
-
Choice of 2 social media platforms Account setup, optimization, and asset creation
Weekly content planning4 posts/week Social content development & posting(Includes 2+ enhanced posts/month)
Active management & response to customer comments and inquiries
Facebook advertising with up to $200 ad spend
Assigned Digital Strategist
Monthly reporting
Overdrive
$ 1750 / mo
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Choice of 3 social media platforms Account setup, optimization, and asset creation
Weekly content planning 6 posts/week Social content development & posting(Includes 2+ enhanced posts/month)
Active management & response to customer comments and inquiries
Facebook advertising with up to $400 ad spend
Assigned Digital Strategist
Monthly reporting
Fuel
$ 600 / mo
-
Comprehensive customer care strategy guide
Integration with DMS
Profile optimization of Google Business Profile
Review monitoring and alerts
Monthly profile monitoring and rule-based removal as needed
Review requests via Podium reputation management tool
Ignition
$ 1250 / mo
-
Comprehensive customer care strategy guide
Integration with DMS
Profile optimization of Google Business Profile
Monitoring, alerts, and responses for up to 40 reviews/month
Weekly profile monitoring and rule-based removal as needed
Review requests via Podium reputation management tool
Vehicle Listings
$ 1550 / mo
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Vehicle Listings implementation, management and reporting
Local Listing Syndication
Respond Only
$ 650 / mo
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Comprehensive customer care strategy guide
Profile Optimization of your choice of 2 reputation management sites
Monitoring, alerts, and responses for up to 20 reviews/month
Weekly profile monitoring and rule-based removal as needed
Custom review landing page
Google Vehicle
$ 95 / mo
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Vehicle Listings implementation, management and reporting
Local Listing Syndication
Local Package + Vehicle Listings
$ 299 / mo
- Vehicle Listings implementation, management, and reporting
- Parts, Service, and Sales Google Business Profile verification and setup
- Monthly Google Business Profile enhancement
- Google Business Profile weekly monitoring
- Local Directory Syndication
Local Package + Reviews + Vehicle Listings
$ 399 / mo
- Vehicle Listings implementation, management, and reporting
- Parts, Service, and Sales Google Business Profile verification and setup
- Monthly enhanced Google Business Profile optimizations
- 5 Google review responses per month
- Google Business Profile weekly monitoring
- Local Directory Syndication
- Google Business Profile
We back it up
We wouldn’t be Adpearance if we didn’t show you the numbers.
0%
Average Increase in Vehicle Sales Year Over Year0+
Number of Managed Paid Search Campaigns0
Average Ad Rank Position For Auto Campaigns0+
Average Number of Custom Written Used Inventory Ads per DealerWe don’t use tech for the heck of It
Instead, we create targeted solutions powered by innovative technology, solving challenges around changing inventory and budget management with tools that make your campaigns more efficient and effective.
Whether we’re selecting tools or building our own, we keep your end goal in mind: drive more sales.
Reports that actually answer your questions
Too often reports and dashboards don’t answer the real question: what’s driving sales? Our always-accessible, always-up-to-date reports are powered by Foureyes data that connects the dots between each marketing channel and sales impact.
With reporting tailored to your business needs, you see exactly what’s working and we deliver more great results.