Digital Marketing Solutions for Machinery Trader Dealers

Websites, digital advertising, SEO, social media, and reputation management to improve your business.

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Websites

Grow your successful dealership with a website that showcases your full business.

With a complete equipment website from Adpearance you’ll get a powerful site with equipment-based designs, features, and integrations, plus managed hosting for a low monthly cost.

Powered by our proprietary software, equipment websites from Adpearance leverage manufacturer feeds and business system integrations to ensure your customers can access up-to-date equipment when they’re ready to buy.

WEBSITES

Packages

What We Offer

Available add-ons:

  • Website content creation
  • Additional integrations
  • Additional manufacturer feeds
  • Ongoing maintenance
Standard
  • Website specifically designed for the needs of client's sales team and capital equipment customers

  • User-friendly CMS 

  • Secure, reliable, and highly-scalable Amazon cloud hosting

  • Equipment showroom with top 3 manufacturers included

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Advanced
  • Website specifically designed for the needs of client's sales team and capital equipment customers

  • Advanced design & development

  • User-friendly CMS 

  • Secure, reliable, and highly-scalable Amazon cloud hosting

  • Equipment showroom with top 3 manufacturers included

Digital Advertising

Improve sales performance with lead-generating digital advertising so prospects can find your business.

Equipment buyers are searching for the products and services you sell, but competition is fierce. To win the business, you need the right balance of paid search, display advertising, and retargeting.

Technology-enabled solutions from Adpearance will help you improve your domination of the market with tactics designed to convert.

DIGITAL ADVERTISING

Packages

Platforms we support
  • Google Ads
  • Google Display Network
  • Bing Ads
  • YouTube
  • Facebook
  • LinkedIn
Digital Advertising
  • Management services include:
  • Ongoing campaign management
  • Recommendations & optimization
  • Monthly performance reporting
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  • Creative services include:
  • display ad creation, text ad creation

Search Engine Optimization

Each day more shoppers are looking for your equipment online. Is your business visible?

Make sure you have best-in-class search engine optimization (SEO) that covers:

  • Organic search
  • Local search
  • Google Knowledge Graph
SEARCH ENGINE OPTIMIZATION

Packages

Optimizations we offer:
  • Google My Business optimization
  • Local listings optimization
  • Blog production
  • Landing page creation
  • Onsite optimizations
  • Offsite optimizations
Standard
  • Monthly optimizations, plus:
  • Digital performance audit & SEO plan
  • Google Analytics & Google Search Console setup
  • Site health & Google My Business monitoring
  • Monthly performance reporting

Social Media Management

Build a consistent, engaging, buzzworthy presence through strategic plans and active monitoring.

Increasingly, B2B companies are cultivating online communities to continue to drive business and improve recruiting.

Share company initiatives and buyers’ positive experiences with social media management solutions that are tailored to your equipment company's needs.

SOCIAL MEDIA MANAGEMENT

Packages

What We Offer

Social platforms & social ads management


Packages include:

  • Posts creation
  • Daily monitoring & management
  • Ad spend for promoted or clicks-to-site posts 
Standard: Facebook Only
  • Monthly content planning for Facebook Only
  • 4-6 posts/month
  • Social advertising management
  • $350/month ad spend included
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  • Ask about our Lead Gen Add-On Package
High-Capacity: Facebook Only
  • Monthly content planning for Facebook Only
  • 12-15 posts/month
  • Social advertising management
  • $350/month ad spend included
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  •  
  • Ask about our Lead Gen Add-On Package
Standard: LinkedIn Only
  • Monthly content planning for LinkedIn Only
  • 4-6 posts/month
  • Social advertising management​
  • $1000/month ad spend included
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Reputation Management

With every new customer comes an opportunity to improve your market reputation.

Broadcast buyer's positive experiences with proactive reputation management solutions specifically developed with your sales strategies and clients in mind.

With Adpearance's services, you get proactive review generation and management to build trust and generate future business.

REPUTATION MANAGEMENT

Packages

What We Offer

Platforms we support:

  • Google My Business

 


Package includes:

  • Comprehensive customer care strategy guide
  • Google My Business claiming and optimization
Standard
  • Up to 200 emails/mo sent to customers
    requesting reviews
  • Up to 15 Google reviews/mo reviewed and
    responded to across total number of locations
 
Discounts for 2 or more locations
Need help prioritizing your website and marketing needs?

Get a Free
Digital Analysis

Don’t guess at your digital needs. Let the Adpearance marketing strategists review your online presence to evaluate your website architecture, SEO, digital advertising and social presence. Based on the insights uncovered, you’ll receive a FREE custom analysis with specific recommendations to ensure your best prospects find you first. No strings attached. 

Get answers and actionable insights:

  • Are users reaching key pages on your website and contacting you as a result?
  • What specific website improvements would generate more leads?
  • Do your marketing campaigns cover your sales territory?
  • Do your ads and listings include necessary elements?
  • Do your lead generation campaigns produce calls and emails at a competitive rate?
  • What steps are required for you to appear in local search results?
  • How do you rank against your competition?