Search Engine Optimization

Our SEO specialists optimize your site for search engines and human users alike.

Search engine optimization ensures your business can be found online. To help you climb to the top of each relevant search engine results page (SERP), we research your competition and customize a plan for your site featuring industry best practices and guidelines, as well as prioritized recommendations. As we test and implement changes, we monitor your website's organic traffic, tend to its overall online health, and evolve our practices around search engine algorithms that change daily.

Our Services

On-Site Optimization

Authentic, quality content combined with important considerations like title, meta, and alt tags, internal linking, and keyword density

Local SEO

Consistent, accurate contact information and branding that is continually monitored and managed across local listing platforms and directories

Site Health Monitoring

Better qualified traffic, lower bounce rates, and comprehensive keyword tracking — all while reducing spammy backlinks and illegitimate referral traffic

Keyword Research

Detailed research and analysis to provide insight on what search queries are relevant to your business, your industry, and your customers

Site Speed & Performance

Optimized website to improve your rankings, gain more organic traffic, enhance the user experience, and increase conversions

A/B Testing

In-market tests to compare multiple versions of a web page and determine which elements produce higher conversion rates

Our Process

  1. Listen

    Our SEO specialists and digital strategists meet with you to discover your unique business goals, needs, and objectives.

  2. Research & Plan

    With your priorities and preferences in mind, we craft a custom optimization plan combining data from trusted tools with our team's strategic thinking and marketing insights.

  3. Execute

    After you approve our strategy, we get to work. All changes (including website copy and interlinking) are run by you before they go live so you're always the first to see what your customers will experience online.

  4. Monitor & Report

    We track user activity and keep a close eye on our works in progress as we report monthly on predefined metrics.

Related Work

Tools & Technologies

We nerd out over SEO tools that keep us (and your website) ahead of the curve.

  • Google Analytics

    Our marketing specialists will help with the setup of your Google Analytics account and align reporting with your business objectives. We can explain visitor journeys through your site, analyze trends in performance, and provide information needed to improve conversion rates.

  • Optimizely

    Optimizely Testing is the most widely adopted A/B testing platform in the world. We use Optimizely to set-up and run A/B and multivariate tests so you can improve engagement and increase revenue across desktop, mobile web, and mobile apps.

  • Crazy Egg

    See exactly how your visitors engage with your website through Crazy Egg's heat and scroll maps. Using this data we pinpoint areas of your site to add and test elements in order to guide conversions and hold a user's interest longer.

Team

  • Laura Atwell
    Inbound Services Director
  • Breanna La Liberte
    Inbound Team Manager
  • Hedy Payghambari
    Inbound Team Manager
  • Dan Niska
    Senior Marketing Specialist
  • Caitlin Aronin
    Senior Marketing Specialist
  • Ashley Brandt
    Marketing Specialist
  • Sandesh Adhikary
    Marketing Specialist
  • Emily Shankman
    Marketing Specialist
  • Sophie Hawkins
    Marketing Specialist
  • Cody Clifton
    Marketing Specialist
  • James Robinett
    Developer
  • Kayla Chapin
    Marketing Coordinator Manager
  • Hannah Cocanour
    Marketing Specialist
  • Phil Dinovo
    Inbound Team Manager
  • Ruth Corson
    Marketing Specialist
  • Daniel Palau
    Marketing Specialist

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