Blue Harbor is a premier senior living management company who truly cares about the residents that live among its communities. Blue Harbor knew it needed a strong digital presence to stay competitive in the fast-growing market.
The decision to move yourself or a parent to a senior living community can often be emotionally taxing. We wanted to ensure that Blue Harbor's new website eased the pain and guilt that can accompany that decision by showing the Blue Harbor difference through people-focused content and imagery. In an industry where everyone cares, we set Blue Harbor apart by emphasizing that message through new photography and content, using real community residents and real life moments.
In addition to an overhaul of their corporate web presence, we were also faced with another challenge. Blue Harbor has 27 (and counting) unique senior living communities throughout the United States. In order for Blue Harbor to truly have a robust presence online, each of their communities also needed a new website. We designed and built a custom theme tailored to Blue Harbor and run on FourSite, thus providing a scalable solution that will grow with their needs.