FCA Digital

Search-friendly landing pages and digital marketing campaigns that convert leads into drivers

Services

Digital AdvertisingSearch Engine OptimizationSocial Media

Technology

Foureyes, Dynamic Search Ad Tech, Dynamic Display Ad Tech

Platforms

Google Adwords, Bing Ads, Facebook, YouTube, Google +

Our FCA Program

Adpearance provides industry-leading digital advertising and SEO services to FIAT-Chrysler Automobiles (FCA) dealers across the country. Our dealer clients through the FCA Digital program have seen an average of 22.9% sales growth through our hands-on partnership approach to the dealer’s individual marketing needs.

The auto industry moves at the speed of light with one central goal in mind: increase vehicle sales. Adpearance’s contribution to the FCA Digital program has done just that. By providing both digital advertising and SEO services to hundreds of Chrysler, Jeep, Dodge, Ram, and FIAT dealers, we’ve continued to perfect the science of crafting a strong digital presence to low-funnel new vehicle shoppers. 

FCA Digital, based out of the Detroit, MI area, is a combined effort of marketers, strategists, dealer support, and service providers. All parties are working in tandem to solve the need for a centralized, streamlined advertising program to service the 2,500+ FCA dealers in the United States. FCA leadership has selected a small group of elite digital marketing providers, carefully vetted and continually tested to ensure dealers are receiving the best service and value available. Adpearance has been at the forefront of this program since October 2013, and continues to be an innovator and problem solver at both the dealership and the enterprise level. 


Display ads for FCA Dealerships

Intelligent Digital Advertising

The Adpearance approach in digital marketing is to develop custom, model-specific campaigns featuring low-funnel, high-quality keywords and write customized ad copy that feature up-to-date pricing and dealership value propositions.

Furthermore, we seek to reduce overall costs by utilizing historical sales data to develop a geo-targeting strategy that encompasses high value sales territories. Using a consistent geo-targeting strategy, Adpearance begins by focusing on the most popular searches in the largest market possible, before targeting lesser markets and higher funnel searches.

Robust SEO

Adpearance also leverages our deep history in search engine optimization services for FCA dealerships. With our custom geo-targeted content and site optimization, our SEO services are anything but introductory. We handle both onsite and offsite SEO, and excel in our technical SEO capabilities.

Adpearance SEO services provide fresh, effective content, generate more positive user experiences, and ultimately, drive the volume and quality of visitors your dealership desires.

SEO landing pages for FCA Dealerships