Adpearance worked with Gregory Poole to promote their Gregory Poole Lift Systems business as a branded division of Gregory Poole and showcase them as Hyster & Yale Forklift specialists.
Gregory Poole Lift Systems is a full-service material handling and forklift dealer in North Carolina, South Carolina, and West Virginia / Virginia in the midst of aggressive growth. Through a recent acquisition, Gregory Poole Lift Systems is now a Hyster and Yale branded dealer at locations throughout the Southeast, requiring a new, separate website from the Gregory Poole earthmoving division.
Through this partnership we were able to accomplish the following goals:
- Help users understand the recent acquisition by developing a paid search campaign to drive traffic from acquired companies to the new Gregory Poole site
- Capture incoming traffic for high-value topics by creating category level landing pages as well as city and state location pages
- Promote New and Used Equipment search through robust filtering and feed integration
- Provide users with frequent and relevant content links throughout the site to cross-promote services and equipment