Gregory Poole

Gregory Poole Lift Systems dominates digital marketing with new website

Launch

September 2015

Services

WebsiteSearch Engine OptimizationDigital Advertising

Technology

Foursite, Fourbot

Visit Site

Adpearance worked with Gregory Poole to promote their Gregory Poole Lift Systems business as a branded division of Gregory Poole and showcase them as Hyster & Yale Forklift specialists. 

Gregory Poole Lift Systems is a full-service material handling and forklift dealer in North Carolina, South Carolina, and West Virginia / Virginia in the midst of aggressive growth. Through a recent acquisition, Gregory Poole Lift Systems is now a Hyster and Yale branded dealer at locations throughout the Southeast, requiring a new, separate website from the Gregory Poole earthmoving division.

Through this partnership we were able to accomplish the following goals:

  • Help users understand the recent acquisition by developing a paid search campaign to drive traffic from acquired companies to the new Gregory Poole site
  • Capture incoming traffic for high-value topics by creating category level landing pages as well as city and state location pages 
  • Promote New and Used Equipment search through robust filtering and feed integration
  • Provide users with frequent and relevant content links throughout the site to cross-promote services and equipment

A Complete, Digital Marketing Package

To help brand Gregory Poole Lift Systems distinctly from their earthmoving division, we created a comprehensive style guide. We also created a custom a digital advertising campaign centered around transitioning traffic from their acquisitions to the new site. 

Home
New Equipment Showroom
New Equipment Detail
Locations
Location Detail