Gregory Poole

Gregory Poole Lift Systems dominates digital marketing with new website


September 2015


Website Search Engine Optimization Digital Advertising


Foursite, Fourbot

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Adpearance worked with Gregory Poole to promote their Gregory Poole Lift Systems business as a branded division of Gregory Poole and showcase them as Hyster & Yale Forklift specialists. 

Gregory Poole Lift Systems is a full-service material handling and forklift dealer in North Carolina, South Carolina, and West Virginia / Virginia in the midst of aggressive growth. Through a recent acquisition, Gregory Poole Lift Systems is now a Hyster and Yale branded dealer at locations throughout the Southeast, requiring a new, separate website from the Gregory Poole earthmoving division.

Through this partnership we were able to accomplish the following goals:

  • Help users understand the recent acquisition by developing a paid search campaign to drive traffic from acquired companies to the new Gregory Poole site
  • Capture incoming traffic for high-value topics by creating category level landing pages as well as city and state location pages 
  • Promote New and Used Equipment search through robust filtering and feed integration
  • Provide users with frequent and relevant content links throughout the site to cross-promote services and equipment

A Complete, Digital Marketing Package

To help brand Gregory Poole Lift Systems distinctly from their earthmoving division, we created a comprehensive style guide. We also created a custom a digital advertising campaign centered around transitioning traffic from their acquisitions to the new site. 

New Equipment Showroom
New Equipment Detail
Location Detail