What We Did
Adpearance developed a robust digital marketing strategy to help alleviate lulls in demand during the Spring and Fall seasons. The strategy involved developing targeted digital advertising campaigns, optimizing Jacobs’ online presence, and producing seasonally specific content.
The end result was an improved lead generation process and therefore, a significant increase in conversions across Jacobs’ digital properties during the off seasons.
Our account direction, digital advertising, development and content marketing teams worked closely with Jacobs to execute on the strategy we outlined to combat their seasonality issues. Some examples of the work are featured below.