Kia Digital Certified Program| Digital Ads + Sales Tools for Auto Dealers

Launch

November 2015

Services

Digital AdvertisingLanding PagesSearch Engine OptimizationSocial Media

Technology

Foureyes, Fourpage, Foursale

Platforms

Google Adwords, Bing Advertising, Facebook, YouTube, Google +

Adpearance’s cutting-edge digital advertising services in the Kia Digital Certified Solutions program have made high performing digital campaigns accessible and easy for Kia dealers, streamlining their path to increased vehicle sales easier through a strong digital presence.

Adpearance’s goal as a partner to Kia Digital is to drive measurable, high-quality traffic to Kia dealer sites with maximum efficiency. Based out of the Los Angeles area, the Kia Digital Certified Solutions program has melded together some of the most innovative minds in digital marketing and automotive processes to create a program for dealers to excel in the digital space through maximum brand support.

As one of only two advertising-focused partners in the Kia Digital Certified Solutions program, Adpearance has leveraged our extensive automotive industry knowledge to provide Kia dealers with best-in-business digital results. Adpearance stands apart to Kia dealers by providing granular and highly-targeted digital advertising campaigns, customized landing pages and geotargets unique to each dealership, and transparent reporting and metrics.

Kia Program

Kia dealership display ads from Adpearance

Intelligent Digital Advertising

The Adpearance approach in digital marketing is to develop custom, model-specific campaigns featuring low-funnel, high-quality keywords and writing customized ad copy that feature up-to-date pricing and dealership value propositions.

Furthermore, we seek to reduce overall costs by utilizing historical sales data to develop a geo-targeting strategy that encompassed high value sales territories. Using a consistent geo-targeted strategy, Adpearance began by targeting the most popular cars in the largest market possible, before targeting lesser markets and less popular cars, where the market size is smaller, but competition is lower.

Custom Landing Pages With Proven Results

Kia dealers also receive custom, model-specific landing pages that are designed to convert with strong call-to-actions. The pages feature a UX friendly interface for browsing inventory along with 360° interior panoramas and exterior 360° spin-frames of the vehicles.

Adpearance’s Kia dealers see success through our relentless mission to out-strategize, out-innovate and out-work the competition to exceed each dealership’s goals.