MH Equipment

An authorized Hyster & Yale forklift dealer across 10 states


October 2015


WebsiteDigital AdvertisingSearch Engine Optimization


Foursite, Fourbot

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Adpearance worked with MH Equipment, a full service materials handling dealer, to build a new website that has a strong user experience, showcases all new equipment models, and allows users to easily search and compare equipment.

In order to increase equipment leads and SEO landing pages, we focused on building out a robust new equipment showroom as well as category-level landing pages for organic entrances. This strategy allowed us to leverage the fact that MH Equipment is one of the largest Hyster and Yale forklift dealers in the nation, with 27 branches across 10 states to enhance their brand and drive relevant leads through a newly designed website. 

After launching the site, we began a digital advertising campaign to drive extremely targeted users to the MH Equipment site. Additionally, we developed an SEO plan to optimize the site for the entirety of their territory to ensure all potential leads make it to their site.

A Complete, Digital Marketing Package

In addition to a complete website overhaul, we designed an online style guide to help create consistency in future marketing efforts. A robust SEO campaign and digital marketing campaign have helped set MH Equipment apart in the capital equipment world. 

New Equipment Showroom
New Equipment Detail
Location Detail