Northtown Volkswagen approached Adpearance with the intent of investing their marketing dollars more successfully than with their previous provider. With their high-level goal set on improving the overall customer experience from website to showroom, they worked with Adpearance to improve digital traffic through their overall online customer experience.
Boost Website Traffic
Adpearance launched search engine optimization services for Northtown VW in November of 2016. The first goal was to increase the number of shoppers coming to the website, and in turn, the dealership. The team began by developing an SEO strategy plan, outlining the quickest path to the best SEO results.
Immediately, Adpearance cleaned up Northtown VW website’s HTML and updated local listings like Google My Business, making it easier to for shoppers to get in contact with the dealership. Accuracy and consistency of any contact info online is critical for any dealer’s success with search engine optimization.
Increase Quality Website Traffic
The second goal was to increase the quality of the traffic. A strong keyword strategy was implemented and new, fresh content about new models, services , and model comparison pages was created to attract the right shoppers and engage them in what Northtown has to offer.
As a shopper, the online experience on the Northtown VW site went from being long and confusing to quick and clear.