With 114,000 acres of forestland across the nation, Timber Products offers a diverse range of wood products and is one of the largest manufacturers of hardwood plywood in the United States. Timber Products approached Adpearance for an overhaul of its digital presence to better serve its customers, express its brand, and drive conversions.
We accomplished this by creating a fully responsive website innovative in approach, design, and content. With help from FPW Media, we brought video, photo, and editorial content together to show the heart of the Timber Products brand and values on every page.
The website design smartly organizes product details and uses intuitive navigation to encourage discovery and capture the breadth of the company’s products. In addition, easy-to-use features, including an interface for a sample program and a fully optimized distributor locator, promote user engagement.