Vigilant was founded in 1960 by a group of companies seeking to create a community where they could access shared resources among labor relations professionals, HR specialists, and safety consultants. Today, they are advisors on complex employment-related issues for manufacturing companies on the west coast. They offer a suite of services to employers focused on employment law, learning and development, safety and HR best practices.
Adpearance has been performing digital marketing services for Vigilant since 2012. In 2016, Vigilant sought to enhance its current digital presence by launching a modern, responsive website. Primary project goals included streamlining content to better promote business offerings, building a robust and clear CMS to allow for frequent and seamless updates, and updating site design and layout to reach and convert more users.
Vigilant’s new site was the first website Adpearance built on EE3, released in late 2015. It was a substantial platform update, giving CMS users a cleaner interface and more ways to update the functionality and content of their website.
Vigilant’s digital presence now includes a responsive website optimized for conversion, user experience, and SEO in addition to their targeted LinkedIn advertising campaigns and regular blog and downloadable content production.
