When dealing with most vendors and third parties, it feels like I’m always being “sold” something. It’s the absolute opposite with Adpearance.
- Adam Beck, General Manager, Basil Volkswagen

Digital Marketing For Auto Dealers
Get a partner who connects ads to sales, prioritizes performance, and cares about the success of your account as much as you do.
What we offer
Get digital marketing that drives your bottom line.
Paid Search
Campaigns optimized for top performance paired with ads designed to be highly relevant and engaging
Video Advertising
Uniquely targeted visual ads focused on low-funnel, in-market, custom-intent, and remarketing audiences
Search Engine Optimization
Geo-targeted and highly-relevant keywords tailored to your location paired with on-site SEO optimization
Social Media & Reputation Management
Custom strategic plans and active monitoring to build a consistent and engaged digital presence
Foureyes Omni-Tracking
Tracking and visibility to see where your leads came from and distinguish quality from the rest
Foureyes Safety Net
Lead insurance that protects your investment and ensures every chat, form, and phone prospect is logged in your CRM
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We’ve worked with a variety of digital advertising companies and Adpearance has provided top of the line customer service. Amy and her team work closely with us to align our strategies and their expertise. We are very happy with the results
- Marla Olstedt, Marketing Manager, Lum's Auto Center
Talise Jordan
Whether it’s a phone call or an email, Talise is extremely responsive. She is available when needed and always seems to have our metrics at her fingertips as though she was expecting a call. She has her finger on the pulse of our campaigns, knows how well we’re performing and where we can improve.
- Missy Kennedy, Marketing Manager, Salvadore Chrysler Dodge Jeep Ram
Pricing & Services
Digital Advertising
Min. $ 1000 / mo
-
- Paid search
Make/model, dealership, location-specific, brand lease, model, fixed ops terms - Display & remarketing
- Google, Bing, Facebook & YouTube
- Custom ad copy, model specific landing pages, & granular campaign setup
- Dealer-specific ad designs
- Full Google Content Network
- Paid search
Dynamic Search Tech
$ 399 / mo
-
- Dynamic Search
Proprietary ad-technology enabled - Custom, dynamic ads for your inventory
- Optimized ads built to convert
Custom ad text, extensions, and comprehensive keyword lists - Ongoing monthly performance reporting
- Dynamic Search
Dynamic Display Tech
$ 249 / mo
-
- Dynamic Display
Proprietary ad-technology enabled - Custom, dynamic ads developed
- Campaigns optimized & managed
- Ongoing monthly performance reporting
- Dynamic Display
Dynamic Video Tech
$ 449 / mo
-
- Dynamic Video
Proprietary ad-technology enabled - Customized videos
- Campaigns optimized & managed
- Ongoing monthly performance reporting
- Dynamic Video
Foureyes ®
Fuel
$ 500 / mo
-
- Personalized commercials
Commercials use standard footage and photography of your dealership - Optimized campaign setup
- Precision audience targeting
Package Min. $1000
1 VIDEO EVERY OTHER MONTH
Monthly Fee $500/mo - Personalized commercials
Ignition
$ 1000 / mo
-
- Personalized commercials
Commercials use standard footage and photography of your dealership - Optimized campaign setup
- Precision audience targeting
Package Min. $1000
1 VIDEO/MO
Monthly Fee $1000/mo - Personalized commercials
Overdrive
$ 1000 / mo
-
- Customized, personalized commercials
Commercials incorporate live footage shot at your dealership with a professional crew - Optimized campaign setup
- Precision audience targeting
Package Min. $1000
1 VIDEO/MO
Monthly Fee $1000/mo One-Time Production Fee $6000 - Customized, personalized commercials
Fuel
$ 700 / mo
-
- SEO site audit & comprehensive strategy guide
- Meta data optimization
- Site health monitoring
- Google My Business optimization
- 1 responsive page/month of custom content
Highly optimized content and meta data
- SEO site audit & comprehensive strategy guide
Ignition
$ 1200 / mo
-
- SEO site audit & comprehensive strategy guide
- Meta data optimization
- Site health monitoring
- Basic Google My Business optimization & management
- 2 responsive pages/month of custom content
Highly optimized content and meta data - Onsite copy & technical optimization
- Routine top local networks optimization reaching 100+ directories
- Keyword ranking and performance analytics (100 keywords)
- Seasonal & promotional content creation
- SEO site audit & comprehensive strategy guide
Overdrive
$ 2000 / mo
-
- SEO site audit & comprehensive strategy guide
- Meta data optimization
- Site health monitoring
- Enhanced Google My Business optimization & management
- 3 responsive pages/month of custom content
Highly optimized content and meta data - Onsite copy & technical optimization
- Routine top local networks optimization reaching 100+ directories
- Keyword ranking and performance analytics (150 keywords)
- Seasonal & promotional content creation
- SEO site audit & comprehensive strategy guide
Fuel
$ 225 / mo
-
- 1 video* per month
*Dealer to provide and upload videos to YouTube - Build YouTube channel
Brand enhancing logo, cover image, and optimized About section - Create targeted playlists
- Optimize video meta data
Video title, description and tags - Annotations
Layer relevant calls to action over video - Closed Captioning
- Community management
Monitor and engage with commenters and fa
- 1 video* per month
Ignition
$ 350 / mo
-
- 2 videos* per month
*Dealer to provide and upload videos to YouTube - Build YouTube channel
Brand enhancing logo, cover image, and optimized About section - Create targeted playlists
- Optimize video meta data
Video title, description and tags - Annotations
Layer relevant calls to action over video - Closed Captioning
- Community management
Monitor and engage with commenters and fans
- 2 videos* per month
Overdrive
$ 475 / mo
-
- 3 videos* per month
*Dealer to provide and upload videos to YouTube - Build YouTube channel
Brand enhancing logo, cover image, and optimized About section - Create targeted playlists
- Optimize video meta data
Video title, description and tags - Annotations
Layer relevant calls to action over video - Closed Captioning
- Community management
Monitor and engage with commenters and fans
- 3 videos* per month
Fuel
$ 750 / mo
-
- Choice of 1 social media platform
Account setup, optimization, and asset creation - Weekly content planning
- 2 posts/week
Social content development & posting
(Includes 2 enhanced posts/month) - Active management & response to customer comments and inquiries
- Assigned Digital Strategist
- Monthly reporting
- Choice of 1 social media platform
Ignition
$ 1450 / mo
-
- Choice of 2 social media platforms
Account setup, optimization, and asset creation - Weekly content planning
- 4 posts/week
Social content development & posting
(Includes 2+ enhanced posts/month) - Active management & response to customer comments and inquiries
- Facebook advertising
- Assigned Digital Strategist
- Monthly reporting
- Choice of 2 social media platforms
Overdrive
$ 2000 / mo
-
- Choice of 3 social media platforms
Account setup, optimization, and asset creation - Weekly content planning
- 6 posts/week
Social content development & posting
(Includes 2+ enhanced posts/month) - Active management & response to customer comments and inquiries
- Facebook advertising
- Assigned Digital Strategist
- Monthly reporting
- Choice of 3 social media platforms
Fuel
$ 700 / mo
-
SERVICES $150/mo TECHNOLOGY $500/mo
- Customer care strategy guide
- Public profile review & audit
- Custom, automated text review requests (with Podium)
Includes integration with DMS or CRM - Rule-based removal request of Google reviews
- Google review monitoring
- Monthly reporting
Ignition
$ 1350 / mo
-
SERVICES $850/mo TECHNOLOGY $500/mo
- Customer care strategy guide
- Public profile review & audit
- Custom, automated text review requests (with Podium)
Includes integration with DMS or CRM - Customizable responses for up to 40 Google reviews per month
- Rule-based removal of Google reviews
- Google review monitoring
- Monthly reporting
Overdrive
$ 1650 / mo
-
SERVICES $1150/mo TECHNOLOGY $500/mo
- Customer care strategy guide
- Choice of 3 review platforms
Account setup & optimization - Custom, automated text review requests (with Podium)
Includes integration with DMS or CRM - Customizable responses for up to 50 reviews per month
- Rule-based removal of reviews on 3 review platforms
- Review monitoring of 3 review platforms
- Monthly reporting
Respond Only
$ 750 / mo
-
- SERVICES ONLY
- Customer care strategy guide
- Choice of 2 review platforms
Account setup & optimization - Customizable review landing page
- Customizable responses for up to 5 reviews per week
- Review monitoring and rule-based removal requests
- Monthly reporting
We back it up
We wouldn’t be Adpearance if we didn’t show you the numbers.
0%
Average Increase in Vehicle Sales Year Over Year0+
Number of Managed Paid Search Campaigns0
Average Ad Rank Position For Auto Campaigns0+
Average Number of Custom Written Used Inventory Ads per DealerWe don’t use tech for the heck of It
Instead, we create targeted solutions powered by innovative technology, solving challenges around changing inventory and budget management with tools that make your campaigns more efficient and effective.
Whether we’re selecting tools or building our own, we keep your end goal in mind: drive more sales.
Reports that actually answer your questions
Too often reports and dashboards don’t answer the real question: what’s driving sales? Our always-accessible, always-up-to-date reports are powered by Foureyes data that connects the dots between each marketing channel and sales impact.
With reporting tailored to your business needs, you see exactly what’s working and we deliver more great results.