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What Results Will Dynamic Video Drive For Your Dealership?

Oct 31st 2019

Learn more about the dynamic video solution that enables auto dealers to advertise with unique, model-specific videos featuring in-stock inventory and up-to-date pricing.

The automotive industry has been talking about the power and potential of video in general and YouTube specifically for years now. It should come as no surprise that half the internet visits Youtube every month, the average YouTube visitor spends 40 minutes on the site at a time, and 92% of internet users watch videos online each month.

With these numbers only increasing, we all get that YouTube is a great opportunity for auto dealerships with YouTube mobile ads receiving viewer attention 83% of the time compared to only 45% for TV ads. 

But auto dealers often miss out on video advertising because video creation and ad management, done right, is typically time-consuming and expensive. In automotive, inventory, price, and promotions constantly change and the time and effort necessary to keep video creative up-to-date is usually too much, meaning ads are dry and results wither over time. While rarely leveraged in video, dealers have a story that is always changing: Inventory. Luckily, that’s where dynamic video advertising comes in. 

The Benefits of Dynamic Inventory Video Advertising

Dynamic, inventory-based video advertising syncs with the inventory on your website, using live data to refresh your video content at scale. This cuts down on manual-video production time and significantly reduces costs for dealerships. It also ensures you’ll see better results from your video advertising. With dynamic, model-specific videos for all new inventory, dealers can run precision-targeted remarketing and buying intent campaigns that are designed to reach low-funnel shoppers. 

So how does it work? Dynamic video software analyzes your inventory multiple times per week and uses the inventory and website data to develop unique, model-specific videos for key new models that you have in-stock. Videos are model-specific and target custom-intent audiences for maximum relevancy. Each video features up-to-date pricing, inventory, and savings off MSRP, as well as your dealership’s logo and contact information.

No more lengthy planning and production requirements. Videos are automatically updated with current promotions and OEM required content and added to YouTube, ensuring your ad campaigns always contain up-to-date inventory stats and imagery. 

Dynamic inventory video campaigns are highly cost-effective, thanks to their precision targeting and YouTube’s bidding strategy. When you run TrueView Ads on YouTube, you only pay when viewers click on or watch the entirety of your ad. Viewers have the option to skip ads after 5 seconds, but you don’t pay if viewers skip your ad—even though they watched a full 5 seconds of your video. Cost-per-view varies by dealership, campaign type, and targeting, but so far dynamic video has an average cost-per-view around $0.03, making it one of the most cost-effective lead gen channels for automotive.

The Results

It’s clear why YouTube is one of the most powerful advertising platforms available to auto dealers—it drives real results:

  • Over 75% of auto shoppers say that online video has influenced their shopping habits or purchases.
  • 40% of auto shoppers who used online video for research said that it helped them discover a vehicle they weren’t previously aware of or considering. 
  • 60% of auto shoppers who used video during the research process reported visiting a dealership or dealer website after watching a video of a vehicle they were considering.

With dynamic video advertising, you can harness the power of YouTube and reach low-funnel, in-market audiences. Target shoppers with model-specific video ads that feature your stock, price, and discounts, and are automatically refreshed as your inventory changes. Increase brand awareness and generate leads with little to no oversight. Contact us to learn more and see the results that dynamic video can drive for your dealership.

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