Rachel Sather
Are your digital marketing efforts consistently generating the right leads you need to drive sales? Understanding how to effectively collect and utilize high-quality data can...
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It’s hard to believe that 2023 is almost over. As we approach the new year, now is the perfect time to reflect on the technology...
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Short-form video content continues to grow rapidly in popularity across platforms, making it a powerful tool for businesses to connect with potential customers. By creating...
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Facebook has seemingly endless options for advertising — but not all ad types drive the performance your dealership needs. Generate more high-quality, low-funnel leads for...
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The average shopper hit dozens of digital touchpoints before ultimately visiting a website to make a purchase. Round out your advertising strategy by featuring your...
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Among the many products announced at Google Marketing Live 2022, the new Asset Library will soon present a quick and accessible option for businesses to...
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Leverage Facebook’s dynamic ads and robust targeting to capture low-funnel car shoppers for your dealership. Use these tips and best practices to maximize ROI and...
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A lot of businesses miss out on the benefits of video advertising because video creation, ongoing updates, and ad management are thought to be time-intensive...
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Facebook is testing new advertiser topic exclusion controls with the aim to address marketers’ concerns about the content that accompanies their ads in News Feeds.
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Facebook has emerged as a both a brand awareness and lead-generation channel for advertisers in the automotive space.
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