YouTube Ads in 60 Seconds with the Google Asset Library

Among the many products announced at Google Marketing Live 2022, the new Asset Library will soon present a quick and accessible option for businesses to create YouTube video advertisements. Soon, even businesses with smaller budgets will be able to produce video ads on YouTube.

The Asset Library

A new feature available at the Google Ads account level, the Asset Library consolidates all of your digital advertising assets in one searchable and sortable place. Organize your assets by name, divide them into folders and sub-folders, or sort them by content type for easy access without reuploading for each campaign. The Asset Library currently supports image assets, with more asset types to roll out soon.

Creating YouTube Ads in the Asset Library

Soon, businesses will be able to create YouTube video advertisements in as little as 60 seconds within the Asset Library. Using YouTube-optimized templates, video ads can be created with as few as five images, logos, and text assets. These ads are a part of the expanding automated options being offered in Google Ads and benefit businesses of all sizes. Businesses without existing video assets or the budget and staff to create new assets can now take advantage of YouTube advertising opportunities without having to create video ads on their own. 

Businesses of all sizes will be able to benefit from the YouTube-optimized templates to create more effective ads. Businesses with existing video assets will be able to repurpose their assets for event and incentive-specific video ads with ease.

Next Steps

Interested in learning more about how creating YouTube ads in the Asset Library could benefit your marketing mix? Get started with a free digital analysis from Adpearance. Our team of digital strategists will assess your market and current rankings to identify specific opportunities for your business to stay ahead of the competition.