Explore New YouTube Advertising Opportunities

The average shopper hit dozens of digital touchpoints before ultimately visiting a website to make a purchase. Round out your advertising strategy by featuring your business on YouTube, one of the largest search engines in the world.

When you advertise your business on YouTube, you can reach more people age 18-49 than all traditional linear TV networks combined. Fortunately, YouTube advertising costs about a third of the price of other video advertising solutions and is a great entry point for advertising on video for the first time.

YouTube Advertising Strategies

Branded Focused Campaigns

Promote brand awareness with top-of-funnel advertising that targets in-market users through:

• Remarketing: Targeting previous website visitors and visitors who have been viewing specific pages on the dealer’s site.

• Custom Intent: Utilizes buying intent keywords paired with machine learning to create lists of in-market audiences with a greater likelihood of purchasing intent.
• Audience Interests: Google’s list of in-market audiences based on vehicle brand and type.

Dynamic Inventory Campaigns for Auto Dealers

Powered by proprietary Adpearance ad tech, dynamic inventory video advertising allows auto dealers to target potential customers with unique, model-specific ads. These ads feature in-stock inventory and up-to-date pricing while significantly reducing video advertising costs for your dealership.

Dynamic inventory campaigns on YouTube are incredibly cost-effective as you only pay when viewers click on or watch the entirety of your ad. Run precision-targeted remarketing and buying intent campaigns that feature your live inventory to audiences.

Types of YouTube Ads

YouTube Connected TV (CTV)

Viewed as “traditional” YouTube, YouTube CTV allows you to advertise on previously posted YouTube and brand-safe partner content on TV screens.

• Platform: Youtube.com or YouTube App
• Formats: 6 seconds, non-skippable; 15 seconds, non-skippable; 30 seconds, skippable; and 60 seconds, skippable
• CPMs: $5-15
• Targeting: All x-device targeting can be used on CTV including demographics, affinities, DMA, in-market, custom affinities, etc.

YouTube Select CTV

Advertise your dealership on the curated YouTube Select CTV Lineup, sourced from the top 5% of the most popular content on TV screens.

• Platform: Youtube.com or YouTube App
• Formats: 6 seconds, non-skippable; 15 seconds, non-skippable; 30 seconds, skippable; and 60 seconds, skippable
• CPMs: $18-40
• Targeting: Demographics, affinities and/or DMA (including upcharge)

Live TV YouTube

Advertise on live TV content from cable TV (live, VOD, and DVR) network partners, primarily on TV screens.

• Platform: YouTube TV
• Formats: 6 seconds, non-skippable; 15 seconds, non- skippable; 30 seconds, non-skippable, and 60 seconds, non-skippable BETA
• CPMs: $20-$50
• Targeting: Demographics, affinities, and DMA (including upcharge)

Interested in Learning More About YouTube Advertising? Fill out the form below to download your copy of the YouTube Advertising guide.

Understand the Competitive Landscape

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