RC Cola International helps to bring the great taste of RC Cola to over 65 countries around the world. As a division of Cott Beverages Inc., RC Cola International (RCCI) has the ability to work with individual bottlers in various countries to produce, market and distribute their beverages.
In 2014, RC Cola International approached Adpearance to help revamp its web presence. Along with the website redesign, RCCI began a small paid search campaign to ensure that the most interested parties, those searching for bottler/distributor related terms, were able to easily find the site.
During the first year post launch, there was a significant increase in lead generation and organic growth on the site and that helped lead RC Cola International to request the help of Adpearance with direct marketing and community outreach so they may continue speaking to, capturing, and converting RCCI’s core audience.
In June 2015, Adpearance began social media management on LinkedIn for RC Cola International. Within the first 6 months, their followers have increased by 220% and the traffic to the website via LinkedIn has increased more than 2,000% resulting in continued lead generation and increased following that brought users to the site multiple times.
Currently, Adpearance is working with RC Cola International to help increase brand awareness by increasing their social presence and engagement with users.
