4 Ways Dynamic Video Ads Improve Your Lead Generation

A lot of businesses miss out on the benefits of video advertising because video creation, ongoing updates, and ad management are thought to be time-intensive and expensive. But now, with a dynamic video solution, you can make highly personalized video advertising a hassle-free part of how your dealership targets in-market shoppers and sells cars.

When the necessary updates are taken care of for you, you’ll get up-to-date and uniquely targeted video ads focused on low-funnel, custom-intent, and remarketing audiences to drive your bottom line. Here are a few reasons why auto dealerships should consider dynamic video ads as part of their marketing mix.

1. Dynamic video ads are always inventory-specific

The inventory you have listed on your website is dynamically inserted into video ads, meaning you don’t have to stress about wasting your ad spend on inventory that is no longer in stock. Videos can be hyper-specific and target in-market shoppers with the exact inventory they’re interested in. Any price changes or inventory updates will be reflected in the video content automatically, so your model-specific ads will always feature in-stock inventory and up-to-date pricing. The results? Better click-through rates and more conversions so that you can focus on selling more cars.

2. They’re scalable and budget-friendly

Dynamic video ads allow you to advertise for multiple models at the same time, at an affordable and efficient price. You’ll only pay when viewers click on or watch the entirety of your ad. In our experience, cost-per-view varies by dealership but is around $0.03 on average. This makes video one of the most cost-effective lead gen channels for automotive.

3. OEM compliance is handled

For dealers who need to ensure their video ads are OEM compliant, Adpearance’s dynamic video solution makes sure up-to-date incentives and sales events are included. Compliance is handled for you so that you don’t have to worry about downtime and know you have up-to-date ads continuously running. 

4. Videos feature strong calls to action

Ultimately, video ads are successful if they make it as easy as possible for potential customers to connect with your dealership. That’s why all dynamic videos are built to prominently feature your website and phone number at the opening and closing of the spot. Not only can you reach low-funnel audiences, but you can increase brand awareness and generate new leads with ease.

Are you ready to hit the ground running with dynamic video advertising? Reach out for a free digital analysis to learn more about Adpearance’s dynamic video solution.