Digital Advertising for Spa Dealers

Is your current digital marketing strategy driving leads, keeping you in front of potential customers, and creating brand loyalty? Successful digital advertising is a vital part of getting your business in front of the right users across search engines, websites, and social media platforms.

Here are three ways you can leverage digital advertising to control the levers that lead to a conversion and generate more quality leads for your spa dealership.

Search Advertising

Effective search advertising can get your business in front of the users most likely to convert and drive more leads at a lower cost. Prioritize conversions and select the campaign types best suited for your business goals, including:

• Dealer – Terms: users searching for spa dealer-related terms
• Dealer – Locations: users searching for spa dealer + location or near me related terms
• Dealer – Branded: users searching for your business’s name
• OEM/Manufacturer: users searching for the brands of spa you carry
• Category Terms: users searching for specific types of spas
• Model/Collection Terms: users searching for a specific model or collection of spas
• Parts & Services: users searching for parts and/or service-related terms

With partnerships at the highest tier, Adpearance has access to beta programs, educational training, insights, and dedicated support from the leading platforms. This expertise and knowledge help us create the most effective campaigns for your spa business.

Display Advertising

We know that the spa buying process may take time. Display advertising is a great way to stay in front of your audience throughout their buying process until they convert. Reach low-funnel display audiences, including:

• Remarketing: previous website visitors
• Custom-intent audiences: users who have previously been to Google searching for key terms
• In-Market/Affinity: users who are in-market to purchase a spa or have been researching spas recently

Social Media Advertising

Create brand trust and influence your audience where they are already spending time online with social media advertising. Leverage the strong targeting and testing capabilities on Facebook and Instagram advertising to move passive browsers into active leads and buyers. Possible audiences include:

• Remarketing: previous website visitors
• Behaviors and Interests: users who have shown an interest or expressed specific behaviors that may indicate they are in-market to purchase a spa

Within these campaigns, you’re able to utilize many different creative types, such as:

• Static/Traditional Ads: feature a static image with a product, collage of products, or specific promotions
• Static Carousel Ads: feature a carousel of up to 10 product images with individual website links for each
• Collection Ads: feature a cover image or video along with several individual product images

We’re Here to Help

Looking for an advertising partner that prioritizes conversions, not clicks? Sales, not impressions? Get the conversation started with a free digital analysis from Adpearance. Our team of digital strategists will assess your market and current rankings to identify specific opportunities for your business to stay ahead of the competition.